A Word's Worth

Back in July I created a Wordle from our RSS feed and looked at how the words in our blog postings reflected our coverage of the mobile industry.

I've done the exercise again, with our more recent blog posts. The result is shown below.

Word cloud of CCS Insight blog

Nokia still features quite heavily in our posts. As the world's leading phone manufacturer, it's bound to gain a certain amount of coverage — we could hardly fail to write about a firm that sells 10 phones every second. But Nokia's growing services business means we'll see more posts about how it's tackling the shift in focus to a new area.

Software, content and software stores also feature strongly in the Wordle, reflecting the new battleground for manufacturers and retailers. Apple (which is strangely quite small in the Wordle) has proved that the aftermarket for phones is as important as the devices themselves. Whether other players can duplicate its success remains to be seen.

I'd like to single the word "people" out, too. The mobile industry is often guilty of focussing on technology and hardware, forgetting that it's people who buy the products and services. The iPhone and the BBC iPlayer have shown that giving people what they want, in an easy-to-understand package, is the first step in creating a successful product.

This entry was posted on January 30th, 2009 and is filed under Website. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted By Robert Caunt On January 30th, 2009

(There are no comments yet)
Leave a Comment

Hot News

Team Tweets

CCS Insight
The next generation of assistive tech is already off the starting blocks. @katietails looks at the first Cybathlon https://t.co/PhfoVczErh
Follow CCS Insight
Shaun Collins
Good summary / analysis of @Telefonica and @O2 results from @kestermann. Worth a read. https://t.co/uHT6UQxbPS
Follow Shaun
Ben Wood
Sadly no iMac news but Microsoft will be pleased given Surface Studio. Win-Win for both companies. Apple gets lift from MacBook Pro.
Follow Ben
Martin Garner
@Qualcomm acquires @NXP for industrial controllers + IoT. Their stands at Embedded World 2016 show it's a good idea. https://t.co/jVJaic8N53
Follow Martin
Geoff Blaber
RT @richardlai: Yeah, this shop in Hong Kong is still selling Samsung Galaxy Note 7 at a "special price." I didn't dare to ask how much. ht…
Follow Geoff
Nicholas McQuire
"Software is redefining B2B telecoms." Solid pitch from @jclopezvives on what that means for @Telefonica, customers… https://t.co/zw3xK74UVF
Follow Nicholas
Paolo Pescatore
Amazing moment. Xeno back home in the gulf #CMAInspires #ClearwaterBeach @CMAquarium https://t.co/BBwQ5JchKc
Follow Paolo
Marina Koytcheva
@hsorrell Sorry only saw your message this morning at 9.
Follow Marina
Kester Mann
BT now trialling sale of broadband and TV products in 20 EE stores. Sensible move to tap into huge high-street presence acquired.
Follow Kester
George Jijiashvili
Winners are @fitbit, @Valve, @htcvive and @Apple #wareabletechawards #wearables https://t.co/3LSp60OzrX
Follow George
Katie Taylor
I look at the Cybathlon: how the next generation of assistive tech is already off the starting blocks… https://t.co/ZJ2BHrrpDr
Follow Katie

Recent Blog Posts

Blog Post
Bionic Battles Cyborg Olympics Showcase a Range of Robotics The develo... Read more
Blog Post
The Internet of Things Disrupts the Internet DDoS Attack Was Waiting to Happen Despite the unending ex... Read more
Blog Post
A Note of Caution over Samsung's Difficulties Samsung Will Weather the Note7 Storm In the past few weeks ... Read more
More blog

Latest Company News

Blog Post
The Mobile Phone Market Has Peaked   Shipments hit a plateau of about 2 billion units a year ... Read more
More news