A Word's Worth

Back in July I created a Wordle from our RSS feed and looked at how the words in our blog postings reflected our coverage of the mobile industry.

I've done the exercise again, with our more recent blog posts. The result is shown below.

Word cloud of CCS Insight blog

Nokia still features quite heavily in our posts. As the world's leading phone manufacturer, it's bound to gain a certain amount of coverage — we could hardly fail to write about a firm that sells 10 phones every second. But Nokia's growing services business means we'll see more posts about how it's tackling the shift in focus to a new area.

Software, content and software stores also feature strongly in the Wordle, reflecting the new battleground for manufacturers and retailers. Apple (which is strangely quite small in the Wordle) has proved that the aftermarket for phones is as important as the devices themselves. Whether other players can duplicate its success remains to be seen.

I'd like to single the word "people" out, too. The mobile industry is often guilty of focussing on technology and hardware, forgetting that it's people who buy the products and services. The iPhone and the BBC iPlayer have shown that giving people what they want, in an easy-to-understand package, is the first step in creating a successful product.

This entry was posted on January 30th, 2009 and is filed under Website. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted By Robert Caunt On January 30th, 2009


Comments
(There are no comments yet)
Leave a Comment

Hot News

Team Tweets

CCS Insight
Has Swatch got its timing wrong? Smartwatch market entry may be too late. http://t.co/x7htfVH5yv
Follow CCS Insight
Shaun Collins
Interesting move from @VodafoneUK PAYG #4G. £79.99 smartphone. £20 gets 2GB data, unlimited texts and 500 mins. http://t.co/uz1Yk6bHed
Follow Shaun
Ben Wood
Unwelcome distraction for Apple ahead of nxt wk's launch http://t.co/nWfvSy1PRd Apple "actively investigating" photo leaks via @AppleInsider
Follow Ben
Martin Garner
@here - important win with @Samsung for Tizen devices and Android Galaxy phones. Helps cement @here's position as the anti-Google for maps.
Follow Martin
Geoff Blaber
If only all execs were as straight forward as Huawei's Richard Yu. "Tizen has no chance to be successful" http://t.co/uFKERaFESV
Follow Geoff
Arnaud Gagneux
RT @CCSInsight: Forecast predicts global tablet sales to stutter in 2014, but replacement to drive new growth http://t.co/djy010SCXP http:/…
Follow Arnaud
Paolo Pescatore
Missing full @SkySportsF1 TV coverage this weekend. Will try 2 rely on @SkySports & @thomsonreuters Sports Reel apps http://t.co/JY4kvUTYN6
Follow Paolo
Kester Mann
RT @DixonsCarphone: Dixons Carphone can confirm it has recently signed a new long term agreement with Vodafone. Includes an enhanced distri…
Follow Kester
Jasdeep Badyal
Good sales of the HTC One M8 in 2Q14 but still a long road ahead for #HTC http://t.co/dALHk0uM2s @Mobile_Mag
Follow Jasdeep
George Jijiashvili
Samsung Gear S smartwatch will come with Nike+ Running app [http://t.co/cp31mTOGDt] #wearables #wearabletech http://t.co/YJueCbNUQC
Follow George

Recent Blog Posts

Blog Post
When Legacy Players Bide Their Time Is Swatch Looking Down the Barrel of Disruption? Ten ye... Read more
Blog Post
Is the Stylus Back in Style? Despite Hero Devices, Pen Input Isn't a KSP The touching ... Read more
Blog Post
Pie or Squared? Which Smartwatch Shape Will Prevail? This autumn will be ... Read more
More blog

Latest Company News

Blog Post
Smartwatches and Smart Bands Dominate Fast-Growing Wearables Market Wearables Shipments to Hit 22 Million in 2014 up 129% from 2... Read more
More news