A Word's Worth

Back in July I created a Wordle from our RSS feed and looked at how the words in our blog postings reflected our coverage of the mobile industry.

I've done the exercise again, with our more recent blog posts. The result is shown below.

Word cloud of CCS Insight blog

Nokia still features quite heavily in our posts. As the world's leading phone manufacturer, it's bound to gain a certain amount of coverage — we could hardly fail to write about a firm that sells 10 phones every second. But Nokia's growing services business means we'll see more posts about how it's tackling the shift in focus to a new area.

Software, content and software stores also feature strongly in the Wordle, reflecting the new battleground for manufacturers and retailers. Apple (which is strangely quite small in the Wordle) has proved that the aftermarket for phones is as important as the devices themselves. Whether other players can duplicate its success remains to be seen.

I'd like to single the word "people" out, too. The mobile industry is often guilty of focussing on technology and hardware, forgetting that it's people who buy the products and services. The iPhone and the BBC iPlayer have shown that giving people what they want, in an easy-to-understand package, is the first step in creating a successful product.

This entry was posted on January 30th, 2009 and is filed under Website. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted By Robert Caunt On January 30th, 2009


Comments
(There are no comments yet)
Leave a Comment

Hot News

Team Tweets

CCS Insight
Nokia 8 from @HMDGlobal packs some clever features into a nice design. But will they be enough?… https://t.co/D9yqF6bNUT
Follow CCS Insight
Shaun Collins
No login req'd! @CCSInsight analysis of the launch of the @nokiamobile 8. Nokia now back in the high tier.… https://t.co/fljj61y1wT
Follow Shaun
Ben Wood
Fancy being part of a documentary where you swap homes, budgets and lifestyles? Here is your chance... https://t.co/4YNl6XSPVt
Follow Ben
Martin Garner
@Qualcomm acquires AI startup @ScyferNL - will boost its cred in AI. https://t.co/i66rE18uGY. Positioning itself fo… https://t.co/NUbgS8nhOk
Follow Martin
Geoff Blaber
Amazon doubling down on developer momentum with Alexa Voice Service Device SDK. Google has much catching up to do https://t.co/4zXq4G6v5V
Follow Geoff
Marina Koytcheva
@nationalrailenq You think you are excused for the inconvenience? Is the signaling system ever going to get fixed??? https://t.co/wRlCbQZPuN
Follow Marina
Nicholas McQuire
Top move> #Box to integrate #GoogleCloud Vision image recognition API for image-based workflows #MachineLearning #AI https://t.co/tcDYRKfC3F
Follow Nicholas
Paolo Pescatore
Check out these cracking mobile plans from Plusnet. Must be among the lowest in the UK https://t.co/3fwlzaJzeu
Follow Paolo
Kester Mann
RT @shauncollins: Nokia launches the 8. It's flagship device with @ZEISSLenses, Dual Sight and Ozo Audio. Lovely device but will need posit…
Follow Kester
George Jijiashvili
RT @richardlai: This is pretty crazy: @Insta360's next camera may shoot orbiting video while stationary https://t.co/POgGXBp0yH https://t.c…
Follow George
Katie Taylor
RT @Medgadget: Data Mined Insurance Records Point to Interesting Disease Relationships | https://t.co/FP3BHTRAnS
Follow Katie
Tony Worthington
Evolution: Microtel, Mercury One-2-One, Orange, TMobile, EE, BT. Have I missed anything out?
Follow Tony

Recent Blog Posts

Blog Post
Nokia 8 Enters the High-End Fray New Nokia-Branded Smartphone Marks Milestone for HMD Global ... Read more
Blog Post
Zap&Go Your Device New Method Enables Battery Charging in Seconds It feels i... Read more
Blog Post
Banking on a New Direction The Rise of the Mobile Financial Services Provider If you... Read more
More blog

Latest Company News

Blog Post
Halcyon Days Ahead for Indian Telecom Market CCS Insight Predicts Consolidation in India to Just Four Mob... Read more
More news