A Word's Worth

Back in July I created a Wordle from our RSS feed and looked at how the words in our blog postings reflected our coverage of the mobile industry.

I've done the exercise again, with our more recent blog posts. The result is shown below.

Word cloud of CCS Insight blog

Nokia still features quite heavily in our posts. As the world's leading phone manufacturer, it's bound to gain a certain amount of coverage — we could hardly fail to write about a firm that sells 10 phones every second. But Nokia's growing services business means we'll see more posts about how it's tackling the shift in focus to a new area.

Software, content and software stores also feature strongly in the Wordle, reflecting the new battleground for manufacturers and retailers. Apple (which is strangely quite small in the Wordle) has proved that the aftermarket for phones is as important as the devices themselves. Whether other players can duplicate its success remains to be seen.

I'd like to single the word "people" out, too. The mobile industry is often guilty of focussing on technology and hardware, forgetting that it's people who buy the products and services. The iPhone and the BBC iPlayer have shown that giving people what they want, in an easy-to-understand package, is the first step in creating a successful product.

This entry was posted on January 30th, 2009 and is filed under Website. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted By Robert Caunt On January 30th, 2009


Comments
(There are no comments yet)
Leave a Comment

Hot News

Team Tweets

CCS Insight
Karbonn brings the Sparkle V to the UK. But the price isn't the important thing http://t.co/O6bAkrJw7h http://t.co/mjO93CzNsm
Follow CCS Insight
Shaun Collins
RT @JoannaStern: Amazon Fire Phone now $199 unlocked. The way I see it, the $179 unlocked Moto G is still far and away a better decision.
Follow Shaun
Ben Wood
RT @andreascon: Mercedes, Volkswagen oppose Google's Android Auto. It's 2007 all over again http://t.co/dlo3sTcGCw
Follow Ben
Martin Garner
Connected Home: @FT advises users to experiment but stay away from the full smart home dream - all too confusing. http://t.co/sYuTZkYGQT
Follow Martin
Geoff Blaber
RT @andreascon: Mercedes, Volkswagen oppose Google's Android Auto. It's 2007 all over again http://t.co/dlo3sTcGCw
Follow Geoff
Nicholas McQuire
Met w top mobile enterprise app dev & integrator. Amazed by low engagement #EMM community has w this part of market. Microsoft winning here.
Follow Nicholas
Arnaud Gagneux
Latest #HPQ results are in, check our website for our analysis. @CCSInsight
Follow Arnaud
Paolo Pescatore
RT @benwood: Interesting rumours on BT buying EE or O2 given @CCSInsight predictions published last week @paolopescatore http://t.co/iCO0dj…
Follow Paolo
Marina Koytcheva
RT @CCSInsight: CCS Insight updates forecast: pressure builds on mobile phone makers as average price declines http://t.co/G0TJY71Tha http:…
Follow Marina
Kester Mann
@JustinList @benwood Maybe, but options were limited - BT was nearly £30bn in debt and under pressure from shareholders
Follow Kester
Jasdeep Badyal
Great #Wearables show&tell by @George_CCS and @benwood of some of the products tracked by @CCSInsight #ccspredicts http://t.co/w9wWqaGpeC
Follow Jasdeep
Rebecca Morley
RT @benwood: Huge amount of interest in Wearables showcase at #ccspredicts. Occlus Rift, Gear VR, smartwatches, jewellery & more http://t.c…
Follow Rebecca

Recent Blog Posts

Blog Post
Europe Gets One Too India's Karbonn Enters UK with Android One Device Prices ... Read more
Blog Post
Portfolio Pare-Down Procedures Samsung and Sony Streamline Samsung's device portfolio is... Read more
Blog Post
The Coming Ultrasonic Boom Smartphones Are Going Bats It's a feature that really has... Read more
More blog

Latest Company News

Blog Post
Global 3D Printers Market Worth $4.8 Billion in 2018 CCS Insight expects strong growth of 60% per year to deliver... Read more
More news