Daily Insight: Day 3, Mobile World Congress 2012

Summary and Analysis of Announcements on Wednesday 29 February 2012

This post reproduces the Daily Insight sent to our clients on the third day of Mobile World Congress 2012.

The views below represent our initial analysis. Our views may change as more details come to light.


Aiptek Announces i20 Pico Projector for iPhone
Ben Wood: One of a multitude of micro-projector accessories. It will be largely irrelevant for many Apple users owing to the iPhone's AirPlay streaming feature. It will also be challenged by ever-improving projector phones like the Samsung Galaxy Beam.



Ixonos Presents Super App Concept
Paolo Pescatore: This is an interesting move in an area that few have focussed on. RIM has heavily promoted the concept, but the true value of super apps beyond the user experience is unclear. In some cases they are costly to develop with no guaranteed return.

Yubico Launches YubiKey Nano
Paolo Pescatore: Managing multiple accounts can be a cumbersome and frustrating process for users. The YubiKey solution provides an approach for seamless authentication. A similar concept would be great for mobile devices too.

Telefonica Digital and China Unicom Collaborate on OTA Personalisation of M2M SIMs
Martin Garner: This is another operator self-built M2M SIM management platform. It appears to be useful but does not solve the problem that operators' global coverage rarely matches that of their biggest customers.

Comcast Announces Cloud-Based Energy Management Solution
Martin Garner: This solution is a clever system for helping end users to see tangible benefit from M2M smart meters. The cost of setting up each home will be a key factor in adoption.

Telefonica to Launch Dual Persona Service for Mobile Devices
Geoff Blaber: This is typical of a trend toward virtualization as businesses strive to manage the consumerisation of IT and the growing prevalence of employee-sourced devices. This is increasing the need to separate consumer- and business-related content and applications.

Millennial Media Releases mMedia Advertising Solution
Paolo Pescatore: Brands and advertisers are seeking to take greater control of the ad campaign process. The full release will be welcomed by many of Millennial Media's current and future partners.

Gameloft Launches First MMORG on Set-Top Box
Paolo Pescatore: This announcement underlines the importance of new channels to game publishers. It also highlights that set-top box providers are looking for new ways of enhancing the value of their products beyond TV services.



WAC Unveils In-App Billing API
Geoff Blaber: WAC had a disappointing Mobile World Congress 2012. Its stance has shifted from providing infrastructure for app stores (now relatively low on operators' agendas) to providing network and billing APIs, of which this is an early example. In-app billing is crucial to driving purchases but WAC faces bigger challenges as the wider industry moves to HTML5.



Marvell Delivers Multi-Core Mobile Platform for Global Connectivity
John Jackson: The announcement is formidable on paper, ticking all the boxes in terms of multimode LTE and TD-SCDMA modem support coupled with a powerful multi-core Armada processor integrated in a cost-effective reference design. Marvell's focus on China in recent years makes it unclear whether this product will gain global traction.



Morpho and Inside Announce SIM That Turns Any Phone into an NFC-Phone
Digantam Gurung: Inside, one of the world's largest manufacturers of NFC chips, unveils a relatively easy and efficient way to bring NFC to many more phones. Its involvement makes this a significant move, but the initiative will face competition from several rivals, including T-monet of South Korea.

Orange Offers Visa Mobile Prepaid Accounts to Orange Money Customers
Digantam Gurung: This presents a good opportunity for partnership to offer mobile money to unbanked populations in emerging markets, in line with Visa's plans for its mobile prepaid accounts.


This entry was posted on March 1st, 2012 and is filed under Mobile World Congress (MWC). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted By Robert Caunt On March 1st, 2012

(There are no comments yet)
Leave a Comment

Hot News

Team Tweets

CCS Insight
The age of the digital detox device http://t.co/S1WUmZFT1b
Follow CCS Insight
Shaun Collins
RT @paolopescatore: Great piece by @DanielThomasLDN on Ofcom's concerns over recent wave of M&A activity http://t.co/BxDqiZ1vOo http://t.co…
Follow Shaun
Ben Wood
@vladsavov first crack was identical to yours and then it spread :(
Follow Ben
Martin Garner
RT @benwood: Surface is doing everything Microsoft set out to achieve. Acts as a halo product demonstrating “the art of the possible” to li…
Follow Martin
Geoff Blaber
RT @benwood: BBC & FT on Microsoft news. Including comments by me & @CCSInsight colleague @geoffblaber http://t.co/5JuFPWFBDg & http://t.co…
Follow Geoff
Nicholas McQuire
RT @benwood: BBC & FT on Microsoft news. Including comments by me & @CCSInsight colleague @geoffblaber http://t.co/5JuFPWFBDg & http://t.co…
Follow Nicholas
Paolo Pescatore
Wow, punchy offer from Virgin Media; includes its new ultrafast network with speeds up to 200Mbps http://t.co/dhcj4qlR1A
Follow Paolo
Marina Koytcheva
@LowbrookAcademy Google offers FREE virtual expeditions resources to UK schools- https://t.co/CqylTyiDYE https://t.co/2ULad1iH9S
Follow Marina
Kester Mann
Telefonica seeing 30% of network functions virtualised by 2017. Sees major opportunity to differentiate in this area @telefonicab2b
Follow Kester
Jasdeep Badyal
RT @benwood: Instant analysis by @CCSInsight on Apple's announcements now published. http://t.co/x4rWF7maTQ
Follow Jasdeep
George Jijiashvili
@benwood @vladsavov Z3 Compact I'm using - it happened while ago (slid in between car seats). Problem hasn't spread http://t.co/KDSnBMEvP2
Follow George
Rebecca Morley
RT @CCSInsight: Technology doesn't have to be confusing. Come to our predictions event and find out why http://t.co/5sB6qnKlfj http://t.co/…
Follow Rebecca
Katie Taylor
I'm late to the party, but these carefully crafted new words to describe common feelings are brill http://t.co/KUXJOv5fzY
Follow Katie

Recent Blog Posts

Blog Post
Digital Dopamine Concerns Is It Time to Warn Users? This artificial phone is for re... Read more
Blog Post
Microsoft's Hardware Extravaganza A Quartet of Flagships Unveiled in New York Back in Mar... Read more
Blog Post
Amazon's Store, Amazon's Rules Amazon to Remove Competing Streaming Devices Amazon, the ... Read more
More blog

Latest Company News

Blog Post
Accelerating Business Value through Mobility New Report Showcases Mobility Projects A new report from ... Read more
More news