Daily Insight: Day 3, Mobile World Congress 2012

Summary and Analysis of Announcements on Wednesday 29 February 2012


This post reproduces the Daily Insight sent to our clients on the third day of Mobile World Congress 2012.

The views below represent our initial analysis. Our views may change as more details come to light.

MOBILE PHONES

Aiptek Announces i20 Pico Projector for iPhone
(http://www.virtualpressoffice.com/index.do?option=viewbwheadline&deliveryid=1264223694773&presskitid=739285&uId=37138&ctype=C)
Ben Wood: One of a multitude of micro-projector accessories. It will be largely irrelevant for many Apple users owing to the iPhone's AirPlay streaming feature. It will also be challenged by ever-improving projector phones like the Samsung Galaxy Beam.

 

APPLICATIONS AND CONTENT

Ixonos Presents Super App Concept
(http://www.ixonos.com/2012/02/ixonos-presents-the-worlds-first-super-app-concept-at-mobile-world-congress/#post-3454)
Paolo Pescatore: This is an interesting move in an area that few have focussed on. RIM has heavily promoted the concept, but the true value of super apps beyond the user experience is unclear. In some cases they are costly to develop with no guaranteed return.

Yubico Launches YubiKey Nano
(http://www.yubico.com/yubikey-nano-smallest-one-time-password-token)
Paolo Pescatore: Managing multiple accounts can be a cumbersome and frustrating process for users. The YubiKey solution provides an approach for seamless authentication. A similar concept would be great for mobile devices too.

Telefonica Digital and China Unicom Collaborate on OTA Personalisation of M2M SIMs
(http://pressoffice.telefonica.com/jsp/base.jsp?contenido=/jsp/notasdeprensa/notadetalle.jsp&selectNumReg=5&pagina=1&id=66&origen=notapres&idm=eng&pais=1&elem=17887)
Martin Garner: This is another operator self-built M2M SIM management platform. It appears to be useful but does not solve the problem that operators' global coverage rarely matches that of their biggest customers.

Comcast Announces Cloud-Based Energy Management Solution
(http://www.comcast.com/About/PressRelease/PressReleaseDetail.ashx?PRID=1160&SCRedirect=true)
Martin Garner: This solution is a clever system for helping end users to see tangible benefit from M2M smart meters. The cost of setting up each home will be a key factor in adoption.

Telefonica to Launch Dual Persona Service for Mobile Devices
(http://pressoffice.telefonica.com/jsp/base.jsp?contenido=/jsp/notasdeprensa/notadetalle.jsp&selectNumReg=5&pagina=1&id=66&origen=notapres&idm=eng&pais=1&elem=17880)
Geoff Blaber: This is typical of a trend toward virtualization as businesses strive to manage the consumerisation of IT and the growing prevalence of employee-sourced devices. This is increasing the need to separate consumer- and business-related content and applications.

Millennial Media Releases mMedia Advertising Solution
(http://www.millennialmedia.com/pressroom/press-releases/millennial-media-announces-release-of-self-service-solution-mmedia-/)
Paolo Pescatore: Brands and advertisers are seeking to take greater control of the ad campaign process. The full release will be welcomed by many of Millennial Media's current and future partners.

Gameloft Launches First MMORG on Set-Top Box
(http://www.virtualpressoffice.com/publicsiteContentFileAccess/739482/739482.html/?fileContentId=739482&fileName=739482.html&fromOther
)
Paolo Pescatore: This announcement underlines the importance of new channels to game publishers. It also highlights that set-top box providers are looking for new ways of enhancing the value of their products beyond TV services.

 

OPERATING SYSTEMS

WAC Unveils In-App Billing API
(http://www.wacapps.net/press-releases/-/asset_publisher/v5Lg/content/wac-unveils-new-mobile-direct-billing-solution-for-virtual-goods?redirect=%2Fpress-releases)
Geoff Blaber: WAC had a disappointing Mobile World Congress 2012. Its stance has shifted from providing infrastructure for app stores (now relatively low on operators' agendas) to providing network and billing APIs, of which this is an early example. In-app billing is crucial to driving purchases but WAC faces bigger challenges as the wider industry moves to HTML5.

 

SEMICONDUCTORS

Marvell Delivers Multi-Core Mobile Platform for Global Connectivity
(http://www.marvell.com/company/news/pressDetail.do?releaseID=2116)
John Jackson: The announcement is formidable on paper, ticking all the boxes in terms of multimode LTE and TD-SCDMA modem support coupled with a powerful multi-core Armada processor integrated in a cost-effective reference design. Marvell's focus on China in recent years makes it unclear whether this product will gain global traction.

 

MOBILE MONEY

Morpho and Inside Announce SIM That Turns Any Phone into an NFC-Phone
(http://www.virtualpressoffice.com/index.do?option=viewbwheadline&deliveryid=1264223692518&presskitid=737554&uId=37143&ctype=C)
Digantam Gurung: Inside, one of the world's largest manufacturers of NFC chips, unveils a relatively easy and efficient way to bring NFC to many more phones. Its involvement makes this a significant move, but the initiative will face competition from several rivals, including T-monet of South Korea.

Orange Offers Visa Mobile Prepaid Accounts to Orange Money Customers
(http://www.orange.com/en_EN/press/press_releases/cp120229en.jsp)
Digantam Gurung: This presents a good opportunity for partnership to offer mobile money to unbanked populations in emerging markets, in line with Visa's plans for its mobile prepaid accounts.

 

This entry was posted on March 1st, 2012 and is filed under Mobile World Congress (MWC). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted By Robert Caunt On March 1st, 2012


Comments
(There are no comments yet)
Leave a Comment

Hot News

Team Tweets

CCS Insight
Xiaomi receives a billion-dollar line of credit to fund expansion. What does this mean for rivals? http://t.co/igK5w0nWYM
Follow CCS Insight
Ben Wood
So @Lenovo finally closes deal with @Motorola becoming world's 3rd biggest smartphone player http://t.co/JDJy596KUZ http://t.co/3XWX6dNkB9
Follow Ben
Martin Garner
Facebook launches iOS app, Rooms - gathers groups around interests. Reinventing chatrooms as a social feed, or more atomization of Facebook?
Follow Martin
Geoff Blaber
Fitness/health devices have become a hugely complex purchase decision given choice and hware/platform considerations. Messaging now critical
Follow Geoff
Nicholas McQuire
Please join us for our Annual @CCSInsight Predictions event London Nov 19. Remarkable insight. Overview & reg here: http://t.co/k6rxTZxa9Z
Follow Nicholas
Arnaud Gagneux
RT @PrintMediaCentr: Thanks #SPROUT - now Im looking at my laptop as if it were a toaster :( #HPlivestream @HPGraphicArts
Follow Arnaud
Paolo Pescatore
Interesting Sky+ app now allows users to view photos on their TV. Other features; sports shortcut & smart series link http://t.co/Yjfov1066V
Follow Paolo
Kester Mann
A step too far? New technology can allow babies to take their own selfie and even post to Facebook or Twitter! http://t.co/vYvsIaGtfk
Follow Kester
Jasdeep Badyal
RT @benwood: Exploded camera lens graphics standard part of any flagship launch these days. Nokia pioneered it - how times change http://t.…
Follow Jasdeep
Rebecca Morley
RT @CCSInsight: Register now for the @CCSInsight Predictions Event on 19 Nov to see our analysts set out what the future has in store http:…
Follow Rebecca

Recent Blog Posts

Blog Post
Show Me the Money Xiaomi's Billion-Dollar Expansion Plan Yesterday, several... Read more
Blog Post
Dark Matter With LED Bulbs, Profits and Growth Diverge When it's tim... Read more
Blog Post
Wearables Must Be Fashionable or Invisible to Succeed Key Messages from Wearables Conferences in London My coll... Read more
More blog

Latest Company News

Blog Post
Global 3D Printers Market Worth $4.8 Billion in 2018 CCS Insight expects strong growth of 60% per year to deliver... Read more
More news