Tag: ITA

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Google's Ambitions in the Flight Business Should Worry Rivals

On 1 July Google announced that it intends to buy flight search provider ITA Software for $700 million in cash. ITA is one of the leading providers of flight search information and bookings, competing with Amadeus, Sabre, Expedia and others. It has agreements with a large number of airlines and travel search sites including Fly.com, Kayak and Microsoft's Bing.... Read more

Posted By Martin Garner on 14 July 2010