Tag: marketing

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Sticking It to the Phone Buyer

While setting up a new PC over the weekend, I ran through the usual checklist: tweak the operating system, install software, copy over bookmarks and peel off the small stickers that manufacturers think will enhance any glossy surface.
Taking the stickers off took almost as long as everything else, thanks to their particularly strong glue. As I sat trying ... Read more

Posted By Robert Caunt on 11 November 2008

Nokia's Numbering Doesn't Add Up

Nokia launched another three phones this morning, and as soon as I saw the names I threw my hands up in despair. Once again it's recycled numbers used for earlier phones. I think this will only confuse its customers and distributors.
The latest misstep's the worst to date, in my opinion. Nokia has christened two of its new products the 6600 slide and the ... Read more

Posted By Ben Wood on 28 April 2008