Unlimited Data Deals Gain Speed

Chevy Now Offers Unlimited In-Car LTE Data


Last week, Chevrolet, a division of General Motors, announced the first unlimited data plan for in-vehicle use in the US. Chevy owners in the US with access to an OnStar 4G LTE Wi-Fi hot spot can now subscribe to an unlimited, prepaid data plan for $20 a month.

Chevrolet claims that it has sold 3.1 million cars equipped with its OnStar LTE technology since 2014 — more than any other automaker — and customers streamed 4 million gigabytes of hot spot Wi-Fi data in 2016 alone. Chevy said in 2016 that drivers of Silverado, Suburban and Tahoe vehicles consumed the most data. The MyLink infotainment system in 14 of Chevy's 2016 models is compatible with both Apple CarPlay and Android Auto, making it relatively straightforward for smartphones to be integrated with the car.

Chevrolet is partnering with AT&T for the OnStar LTE service. The carrier introduced its own unlimited data plans last month. Unlimited 4G data has become the latest trend in the US with all four major wireless carriers in the country — AT&T, Sprint, T-Mobile and Verizon — now offering unlimited post-paid plans and several offering unlimited prepaid services.

In-car LTE is not nearly as pervasive as personal connectivity, but as car fleets get refreshed, a growing number of autos on the streets will have the equipment to offer optimised connected vehicular services. The small footprints of mobile devices such as smartphones and tablets limit the placement of antennas. Vehicles provide the surface area and battery power to support an array of cellular antennas.

As smartphone penetration rates reach near-maximum levels in many developed markets, cars are providing mobile operators one area of growth for new subscriptions, and connectivity services enable automakers to create an ongoing billing relationship with customers.

Last week at Mobile World Congress, Ford announced a partnership with Vodafone to bring 4G LTE connectivity to vehicles in Europe via the new FordPass Connect built-in modem. FordPass supports Wi-Fi hot spots allowing up to 10 devices to connect to the network simultaneously.

Connectivity is changing the automotive industry, turning cars into rolling annuities, and General Motors together with AT&T have been at the forefront of this trend. Monthly service plans could help automakers improve customer retention and loyalty, and decrease their own version of churn. Chevrolet's margins on the $20 unlimited data deal are certainly thin, but there's the potential of creating incremental revenue through other value-added services and maintenance.

Given the competitive nature of both the auto and wireless business, we expect to see other car-makers jump on the unlimited bandwagon soon.

This entry was posted on March 6th, 2017 and is filed under Services. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted By Raghu Gopal On March 6th, 2017


Comments
Kevin Breen/ CyberActive Limited
- 2017-03-07 at 00:25
It will be interesting how such monthly plans will work in Europe from a roaming perspective after the new changes come into effect... cf: https://www.siliconrepublic.com/comms/roaming-three-vodafone-eir-mobile-meteor




W: www.cyberactive.ie

Leave a Comment

Hot News

Team Tweets

CCS Insight
RT @MarinaKoytcheva: Honoured and happy to be part of the Women in Tech feature of Intercity Tech Magazine: https://t.co/hBEiZ57LAf Such…
Follow CCS Insight
Shaun Collins
RT @geoffblaber: There's some superb insights in our Tech Enthusiast survey across Wearables, VR & Smart Home. Average respondent owned 1.5…
Follow Shaun
Ben Wood
Adidas out of wearables as it disbands it’s Digitals Sports biz. Interesting to see what happens to @Runtastic… https://t.co/8ZA4mdzKIj
Follow Ben
Martin Garner
RT @MarinaKoytcheva: Honoured and happy to be part of the Women in Tech feature of Intercity Tech Magazine: https://t.co/hBEiZ57LAf Such…
Follow Martin
Geoff Blaber
I've heard this before.. "consumer opinion will limit the impact of the #NetNeutralty reversal". I don't buy it. It… https://t.co/fXrLjShY96
Follow Geoff
Marina Koytcheva
RT @CCSInsight: Our survey of 2,100 tech enthusiasts shows many have plenty more smart gadgets on their shopping lists https://t.co/DaaVoF8…
Follow Marina
Nicholas McQuire
Goodbye San Jose. A big thanks to @CitrixAR for hosting a superb event with such great content. Look forward to nex… https://t.co/E9o6ZISYuO
Follow Nicholas
Paolo Pescatore
Unavailable for next couple of hours #StarWars #TheLastJedi. Looking forward to this, birthday treat… https://t.co/C8c5oYcD25
Follow Paolo
Kester Mann
Disappointed @O2 didn't stick this out for longer. Was always going to take time to articulate benefits and initial… https://t.co/I2vfrqUnUr
Follow Kester
George Jijiashvili
RT @MarinaKoytcheva: Honoured and happy to be part of the Women in Tech feature of Intercity Tech Magazine: https://t.co/hBEiZ57LAf Such…
Follow George
Laura Simeonova
RT @CCSInsight: Optimization for artificial intelligence defines competitiveness in mobile chipsets in 2019 and beyond #ccspredicts https:/…
Follow Laura
Katie Taylor
RT @guardianscience: Scientists make first ever attempt at gene editing inside the body https://t.co/e8u0BT9a09
Follow Katie

Recent Blog Posts

Blog Post
Will Car Ownership Soon Be a Thing of the Past? Singapore Launches an Electric Car-Sharing Scheme On Tues... Read more
Blog Post
Survey Signals Appetite for More Devices CCS Insight Research Reveals Huge Demand for Smart Gadgets a... Read more
Blog Post
Brute Force Verizon and NFL Ink Five-Year, $2 Billion Streaming Deal On... Read more
More blog

Latest Company News

Blog Post
CCS Insight Predicts 1 Billion Users of 5G by 2023, with More Than Half in China 5G to take off faster than any previous mobile technology ... Read more
More news