Why Does Nokia Do This to Itself?

Symbian Woes Continue as Update Fails to Reach the Faithful

This morning should have been a joyous occasion for Nokia. After toiling for months to drag Symbian kicking and screaming into the modern smartphone era, it made the Anna release of its mobile platform available to N8, C7 and C6-01 users.

I fired up my N8 and selected the software upgrade option only to be told that there were no updates available. Having looked more closely at the related press announcements, I realised that in the UK and Germany it wasn't possible to upgrade over the air. Operators in those markets didn't want a large update being pushed over their networks, presumably for capacity or cost reasons, although why they felt that was necessary for a 27MB file is beyond me.

Nokia had agreed to make the update only available through Ovi Suite in the UK and Germany. This meant that people had to use a PC to access the update. A small inconvenience, but fair enough.

However, it seems Nokia has learnt no lessons from the Ovi Store debacle in May 2009. Once again, the company's servers appear to have buckled under the strain, leaving most of those who tried to upgrade disappointed.

This must be a pretty galling experience for Nokia. These problems are partly a result of Symbian's popularity. Even though it's on the wane, Symbian powers a huge number of devices in Europe and there's still massive interest in new developments. This morning "Symbian Anna" was trending on Twitter, even if many Twitter users probably thought she was Justin Bieber's new girlfriend.

So, rather than delighting the customers in Europe's two biggest markets who have persevered and remained loyal to Symbian, Nokia has once again left them disappointed, if only for a day or so.

Nokia already has a dismal reputation when it comes to software and this does nothing to dispel that idea. I've seen suggestions by some conspiracy theorists that the latest debacle is a further attempt by Nokia's new management team to put the final nail in Symbian's coffin. Nothing could be further from the truth. The Anna update (when you can get it) is proof that Nokia is more committed to Symbian now than for some time.

In the interests of balance, I should point out that firmware upgrades are a source of pain to most mobile phone-makers. Microsoft made a mess of the first upgrade to Windows Phone 7, and Android updates regularly attract complaints, although these are usually confined to operator variants and delays in obtaining approval.

But there can be no excuses. Nokia should know better and people should be held to account for what's happened today. If the company is serious about rebuilding its credibility in the smartphone market, Nokia has to get things like this right first time, every time. If it doesn't, it's merely increasing the size of the mountain it has to climb.

This entry was posted on August 18th, 2011 and is filed under Devices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted By Ben Wood On August 18th, 2011


Comments
Alistair Buxton
- 2011-08-18 at 17:17
"Tip: If you use Mac, please update via Wi-Fi."

Unless you live in the UK or Germany.

Can anyone send me a direct link to the SIS file?
henry
- 2011-08-18 at 17:51
shame on you for being so negative. for most users and markets this works fabulously well and its a goodie that you never thought you would get when you made the purchase decision.
Al
- 2011-08-18 at 19:41
http://conversations.nokia.com/2011/08/18/symbian-anna-downloads-begin-today/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NokiaConversations-Posts+%28Nokia+Conversations+-+Posts%29

Belgium, China, Czech Republic, Denmark, Egypt, Finland, Germany, India, Indonesia, Kuwait, Norway, Poland, Russia, Sweden, Thailand, UAE, the UK, and more

Other countries are mostly confirmed for the next three weeks.
ChrisM
- 2011-08-18 at 23:35
I updated my N8 to Anna without any problems. Keyboard looks cool. Maybe you were unlucky?
Satisfied Nokia owner
- 2011-08-19 at 13:10
...leaving "most of those who tried" to upgrade disappointed.
Have you ask them? How you know it?
Ben Wood
- 2011-08-19 at 14:45
Henry - I'm sorry you thought it was an overly negative post. I accept that in many cases the upgrade worked smoothly but in the UK and Germany some customers were still having problems 24 hours afterwards. You might want to look at some of the comments on Nokia's own site (http://conversations.nokia.com/2011/08/18/symbian-anna-downloads-begin-today/#disqus_thread) to appreciate just how much it has annoyed some loyal users.

I absolutely applaud Nokia for continuing to invest in Symbian and provide users this and future updates but at a time when it is trying to prove its credentials as a credible software player problems like this in the two biggest markets in Europe are unacceptable IMHO.
Mikwag
- 2011-08-20 at 10:37
Oh dear. the modern lack of ability to wait for anything - "I want it and I want it NOW!" Patience is a virtue. We have been waiting months for this update anyway - I didn't notice the world ending because we had to wait a couple of days. After all it is just a phone update, for goodness sakes. Perhaps there are more important things happening in your life to spend some time on ...?
Ben Wood
- 2011-08-22 at 10:11
To "satisfied Nokia owner": We spent most of the day doing tests with our own devices across multiple locations. In addition we spoke with numerous people either involved in dedicated Nokia blogs but also via Twitter. Also (as previously mentioned) the comments on Nokia's own blog pages indicated a lot of people were struggling with the upgrade. As per my previous comment I applaud Nokia for continuing to invest in Symbian - it just needs to avoid these types of problems if it is going to keep momentum on the platform and rebuild its credibility.

To Mikwag: Fair comment, in the grand scheme of world events this is a relatively minor issue but for Nokia I believe its a big issue. It made a big splash about the new software, issuing a press release, engaging with social media etc. and then when consumers in the two biggest markets in Europe tried to upgrade it did not work. Personally I think this is far from ideal at a time when Nokia is trying to convince the world that it is getting its house in order and reasserting itself in the smartphone space.
duck
- 2011-08-22 at 16:48
Present day electornic rabbits; if it is not working this very second, it is broken !

You must be unavare even fact, that email is not realtime messaging system, and in fact, your email can get delay of seven (7) days.

Really, tell me *ONE* device, that upgrades OTA 100%, and I truly mean 100%.
Leave a Comment