App VU Global

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A detailed look at the trends behind mobile apps

  • In-depth analysis
  • Global and regional outlook
  • Supporting data in Excel file
  • Cross-store comparisons
  • Bundled analyst enquiry time
  • Implications for your business

 

CCS Insight's latest product combines extensive data with incisive analysis about software stores and the global apps market. Developed in partnership with Distimo, App VU Global makes detailed comparisons across all major app stores, highlighting trends in consumer adoption and buying behaviour.

It principally focuses on the following areas:

  • Top apps and genres of app
  • Key emerging and fast-selling apps
  • Pricing and revenue trends
  • Size and growth of catalogues
  • Preferences for free and paid-for apps
  • Trends in in-app purchasing
  • Publisher trends

App VU Global comprises quarterly face-to-face PowerPoint presentations with specific implications and recommendations for your business. The service also includes extensive data in Excel format and bundled enquiry time with our analysts.

The product tracks the following software stores: Apple App Store for iPhone and iPad, Google Play, Windows Phone 7 Marketplace, Nokia Ovi Store, BlackBerry App World, Amazon Appstore and others.

Distimo has been tracking the app market since its inception and collects transactional data for more than 1 billion downloads each quarter.

For more information about App VU Global, please contact us.