Reuters: Layar rolls out consumer app for augmented reality

Published: 20 December 2011

Source: Reuters

CCS Insight was quoted in this article about Layar, one of the pioneers of mobile augmented reality, rolling out Stiktu, an application allowing smartphone users to combine their digital postings with real images and share them with each other.

Martin Garner, analyst at CCS Insight, said the application would not be very useful for most people initially, but noted it was an interesting and quirky app that could find an audience. It could catch on the viral way among limited amount of people," said Garner. "For augmented reality to break into the mass market it would need to be integrated into the chipset and the user interface, rather than being a separate app."

Read the full article here