Mobile World Live: Samsung Galaxy S8 launch

Published: 29 March 2017

Source: Mobile World Live

CCS Insight was mentioned in this video about the Samsung Galaxy S8.

CCS Insight's Ben Wood said, "The S8 looks like a hit. I think Samsung have worked tremendously hard to deliver a beautifully designed phone, and they've added some extras as well, like their Bixby system. I guess the question with that is, until we get our hands on the device, it will be hard to judge how well it actually works."

"This is arguably the most important device for Samsung in a decade. They need to recover from the challenges they had last year. Furthermore, 10 years after the launch of the iPhone, there could be a big product arriving from Apple, so they need to be ready for that."

Watch the clip at here.