An Industry in So Many Words

Last weekend, I went to Open Tech 2008. I saw Bill Thomson snapping away in a couple of sessions, and I remembered I hadn't visited his Web site for a while.

Surfing to his site after the weekend, I encountered a Wordle. If you haven't seen them before, Wordles are graphical representations of written items — word pictures, if you like. They show how many times words occur in a given text by using different sized fonts. The more frequent the word, the bigger it appears in a Wordle.

I wondered what our blog would look like in Wordle form, so I punched our RSS feed into the Wordle Web site and saved the results. The image is shown below.

Word cloud of CCS Insight blog

It's not dramatically different to the tag cloud on the right, but this picture takes into account every word we've written, so it highlights some things we might have missed when tagging posts.

It's clear we write a lot about mobile. You'd expect that. Nokia and Symbian feature heavily because they're the biggest players in their fields and have made some major announcements recently. Various network operators appear, as do several manufacturers. Looking more closely reveals a couple of topics that I think will be big in the final months of this year.

The word "services" is relatively prominent. The mobile industry's clearly moving to a world while services are as important as hardware, but few phone manufacturers seem to be focussing on this topic yet. Hardware and features are still significant, of course, so we have several words related to camera phones. As many in the mobile industry gear up for the traditionally important fourth quarter, megapixels are going to be a hot topic.

I think these two areas — services and cameras — are going to define much of what we see in the rest of 2008. I'll run another Wordle on our blog in December, to see if these topics are still as prominent and what we think will be big next year.

This entry was posted on July 14th, 2008 and is filed under Website. You can follow any responses to this entry through the RSS 2.0 feed or you can leave a response.

Posted By Robert Caunt On July 14th, 2008


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