• Twitter
  • Youtube
  • Linkedin
  • Contact Us
  • Client login 
CCS Insight
  • About
    • Who We Are
    • Who We Serve
    • What We Do
  • Research Areas
    • View All Research AreasPlease select a Research Area from the menu on the left
      • 5G Networks
        • User Survey
        • Market Forecast
        • Quarterly Market Analysis
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
      • Artificial Intelligence
        • Agenda Setters
        • Business IoT
        • Digital Workplace
        • Enterprise AI Market Strategies
        • Mobile Phones
        • Semiconductors
        • Smart Home
        • Telecom Operators
        • Wearables
        • Virtual and Augmented Reality
      • Agenda Setters
        • Semi-Annual Agenda Setters
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
      • Business IoT
        • Monthly Business IoT Analysis
        • IoT Insights
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
      • Digital Workplace
        • Survey: Digital Workplace IT Decision-Makers
        • User Survey: Employees and Technology at Work
        • Enterprise Insight
        • Event Reports
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
      • Enterprise AI Market Strategies
        • Survey: Digital Workplace IT Decision-Makers
        • User Survey: Employees and Technology at Work
        • Enterprise Insight
        • Event Reports
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
      • Mobile Phones
        • Market Forecast
        • Quarterly Market Analysis
        • User Survey: Mobile Phone Buying
        • Market Forecast: Rugged Phones
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
      • Semiconductors
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
      • Smart Home
        • User Survey: Smart Home
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
      • Software Development and Delivery
        • Semi-Annual Market Analysis: Software Development and Delivery
        • Software Development Insight
        • User Survey: Software Development and Delivery
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
      • Telecom Operators
        • Market Landscape and Forecast
        • Quarterly Market Analysis
        • User Survey: Mobile Phone Buying
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
      • Virtual and Augmented Reality
        • Market Forecast
        • Quarterly Market Analysis
        • User Survey
        • Virtual and Augmented Reality Device Database
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
      • Wearables
        • Market Forecast
        • Quarterly Market Analysis
        • User Survey
        • Wearables Insight
        • Wearables Database
        • Instant Insights
        • Hotline
        • Presentations
        • Enquiry Time
  • Daily Insight
  • Events
  • Press
    • Company News
    • Media Coverage
    • Media Resources
  • Jobs
  • Menu
  • About
  • Research Areas
  • Daily Insight
  • Events
  • Press
  • Contact Us

Particle Accelerator

Wireless Technology Has Become a Piece of Ikea’s Strategy

According to Pacific Standard magazine, Ikea uses about 1 percent of the world’s wood supply each year. Much of this is ground up into wood chips and pressed together to become particleboard. This material goes on to become roughly 100 million pieces of assemble-it-yourself furniture.

Ikea’s core hardware ingredients are wood chips and hex nuts, a fact that would seem to contrast it with Apple, which relies on silicon and software. Nonetheless, the Swedish company was recently highlighted as an Apple partner. Ikea isn’t a Silicon Valley business, but it’s embracing mobility as a component of its products and reputation.

Last week, as Apple introduced its latest iPhones, Ikea announced its Ikea Place iOS app based on Apple’s ARKit augmented reality development platform.

The app enables iPhone users to view the placement of virtual 3D renders of furniture scaled and shadowed correctly in a room. In its press release, Ikea stated that its goal is to make buying decisions easier by offering an accurate indication of how a piece of furniture will look in a shopper’s real-life setting. The company says that it scales objects with 98 percent accuracy. The app doesn’t support direct purchases, but it does help decision-making. It also shows the home goods retailer is on the cutting edge.

Almost three years ago, Ikea revealed that it would begin to add Qi wireless charging capabilities to its products. This was perhaps the greatest endorsement for the technology and for the Qi standard specifically, until Apple adopted the feature in its latest iPhone 8 and iPhone X models.

Ikea is playing a supporting role in the roll-out of the latest iPhone features. This is an interesting overlap between two industries, which, up until recently, have been unrelated.

The Ikea brand logo played a cameo role in Apple’s announcements, thanks to its efforts to remain ahead of the wireless curve. It doesn’t make smartphones or offer cellular service, but executives realised that, as the world’s largest furniture company, it should be connected to the market for the world’s most ubiquitous electronics device. Ikea is also making similar moves in the smart lighting segment and we believe the big traditional lighting manufacturers are keeping a close eye on developments.

Ikea’s investment in hardware and software initiatives highlights that all companies need to have some form of mobile strategy to keep them connected to the great world of wireless devices.

Raghu Gopal
Written by: Raghu Gopal
Share this Insight
  • Share on Facebook
  • Share on Twitter
  • Share on Linkedin
  • Share by Mail
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to get Daily Insights for Free

Make sure you don’t miss out on our fresh daily insights about topical news in the connected world.

Research areas

  • 5G Networks
  • Agenda Setters
  • Artificial Intelligence
  • Business IoT
  • Devices
  • Digital Workplace
  • Insight
  • Mobile Phones
  • Mobile World Congress (MWC)
  • Semiconductors
  • Services
  • Smart Home
  • Software Development
  • Telecom Operators
  • Uncategorized
  • VR and AR
  • Wearables

You might also like

Amazon Rearchitects the Data Centre

December 13, 2019/0 Comments/in Agenda Setters, Insight, Semiconductors /by Geoff Blaber
Read more
https://www.ccsinsight.com/wp-content/uploads/2019/12/AWS_s.jpg 320 600 Geoff Blaber https://www.ccsinsight.com/wp-content/uploads/2019/02/CCS_Insight_logo_101.png Geoff Blaber2019-12-13 12:47:522019-12-13 12:47:52Amazon Rearchitects the Data Centre

Edge Computing Takes Centre Stage

December 12, 2019/0 Comments/in Business IoT, Digital Workplace, Software Development /by Martin Garner
Read more
https://www.ccsinsight.com/wp-content/uploads/2019/07/Business_IoT_s.png 320 600 Martin Garner https://www.ccsinsight.com/wp-content/uploads/2019/02/CCS_Insight_logo_101.png Martin Garner2019-12-12 10:54:132019-12-12 10:54:13Edge Computing Takes Centre Stage

Mi Credit

December 11, 2019/0 Comments/in Insight, Mobile Phones /by Raghu Gopal
Read more
https://www.ccsinsight.com/wp-content/uploads/2019/12/Xiaomi_s.jpg 320 600 Raghu Gopal https://www.ccsinsight.com/wp-content/uploads/2019/02/CCS_Insight_logo_101.png Raghu Gopal2019-12-11 09:49:452019-12-11 09:57:02Mi Credit

Injecting Tech Innovation into Healthcare

December 10, 2019/0 Comments/in Insight, Software Development /by Cornelia Wels‑Maug
Read more
https://www.ccsinsight.com/wp-content/uploads/2019/09/VR_surgery_s.png 320 600 Cornelia Wels‑Maug https://www.ccsinsight.com/wp-content/uploads/2019/02/CCS_Insight_logo_101.png Cornelia Wels‑Maug2019-12-10 09:18:172019-12-10 16:39:33Injecting Tech Innovation into Healthcare

Land of Confusion

December 9, 2019/2 Comments/in 5G Networks, Insight, Telecom Operators /by Geoff Blaber
Read more
https://www.ccsinsight.com/wp-content/uploads/2019/03/operator_mast.png 319 600 Geoff Blaber https://www.ccsinsight.com/wp-content/uploads/2019/02/CCS_Insight_logo_101.png Geoff Blaber2019-12-09 09:46:102019-12-09 09:46:10Land of Confusion

Menu

  • About
  • Research Areas
  • Daily Insight
  • Events
  • Contact Us
  • Jobs
  • Privacy Policy
  • Terms and Conditions

Follow us

  • Twitter
  • Youtube
  • Linkedin

Contact us

Europe
+44 8450 574 223

North America
+1 408 8861 745

Email
info@ccsinsight.com

Research areas

  • 5G Networks
  • Agenda Setters
  • Artificial Intelligence
  • Business IoT
  • Smart Home
  • Digital Workplace
  • Enterprise AI Market Strategies
  • Mobile Phones
  • Semiconductors
  • Telecom Operators
  • Virtual and Augmented Reality
  • Wearables

LATEST TWEET

Tweets by CCSInsight

© 2019 CCS Insight

Google Announces $1.1 Billion Deal with HTC A Big Boost for NFC
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more

Cookie and Privacy Settings

How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.

Other external services

We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Vimeo and Youtube video embeds: