Vodafone required support to its strategic planning. CCS Insight provided a review and feedback on its business strategy by validating identified opportunities within each strategic focus area, proposing new areas of focus and opportunities not already identified, suggesting strategic priorities based on Vodafone’s strengths and capabilities, and overlayed these with consumer opportunity areas for a single customer-led business strategy.
“CCS Insight gets me to think about the future of the market more than any other source of insight we have.”
Insight lead at Vodafone