On demand

Leo Gebbie (Senior Analyst, Wearables and VR) presented the findings from CCS Insight’s recent smartwatch end-user survey in this webinar followed by question-and-answer segment.

He discussed key data points from smartwatch owners, exploring reasons for purchase, the most regularly used features on their devices, levels of satisfaction and the improvements users want to see in future devices.

Leo also outlined findings from non-smartwatch owners, identifying reasons why people have opted not to buy them and what needs to change to attract these people to buy smartwatches in the future.

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