In this webinar, Kane McKenna and Leo Gebbie present findings from CCS Insight’s latest survey of 4,000 smartwatch owners and potential buyers in Europe and the US.
The 45-minute session explores:
- Leading smartwatch brands in the US, the UK, Germany and Spain
- Usage patterns, including most used features and abandonment rate
- Barriers to adoption for non-owners and their likelihood to make a purchase
- Desired improvements and important metrics in each market
- Opinions of cellular-enabled smartwatches
- Owners’ and non-owners’ views of seniors’ and kids’ smartwatches
The session includes a question-and-answer segment.
To watch, please complete the form below.