For people around the world, connected devices have become embedded into their daily life. But those lives have been dramatically altered since early 2020, first by the disruptive force of a global pandemic and then by economic uncertainty.
Today, important questions remain about the consequences of these events — whether habits sustained during these challenging times will wane or whether those experiences have fundamentally reset the role of connected devices in our lives, especially as the rising cost of living pressures people to refrain from non-essential purchases.
At CCS Insight, our Connected Consumer Radar service has been designed to answer these questions. We deliver insight into attitudes and buying behaviours across the spectrum of connected devices before they show in the sales data, enabling you to adjust your strategy and adapt your message in line with market realities.
The Connected Consumer Radar is a bi-monthly survey that provides you with data-rich insight into consumers’ confidence about their current and future financial situation, tracing the effects of economic uncertainty on people’s spending intentions.
A preview of our latest research from January 2023 is available to download.
More Highlighted Research Areas
The theme of MWC 2023 is velocity – unleashing tomorrow’s technology, today. To provide insight into fast-changing innovation landscapes, we’ll also be showcasing the following research areas:
To access the report sample, please complete the form below.