BBC: Blackberry 10: Expert views on RIM's new smartphone system

Published: 30 January 2013

Source: BBC News

CCS Insight was quoted in this article about RIM's new smartphone operating system, BlackBerry 10.

"I think RIM will be going after three main groups with its new Blackberry 10-powered devices. Its first concern will be existing customers. These are the long-time older Blackberry owners who initially had one for business and have continued to tough it out in recent years. Many of them feel they've fallen behind friends and colleagues when it comes to having an all-singing, all-dancing smartphone, but the allure of the full keyboard, a great e-mail experience and other things like the Blackberry Messaging (BBM) service have kept them loyal."

Read the full article here