Metro: The legendary 90s Nokia 8110 ‘banana phone’ is about to go back on sale

Published: 10 August 2018

Source: Metro

CCS Insight was mentioned in this article about Nokia HMD.

Analyst Ben Wood from CCS Insight said: 'In a sea of smartphone sameness it is little surprise that consumers get excited by a little bit of nostalgia. 'It's a smart move by HMD Global to add to its retro line with the addition of the new 8110. The 3110 was a huge success last year and helped return the Nokia brand to consumers' consciousness in a spectacular manner. 'Given the 8110 is another phone that is fondly remembered, particularly because of its appearance in The Matrix films, HMD Global will be hoping it will have a similarly positive effect on the awareness of Nokia branded phones.'

Read the full article here.