The Register: Canny Brits are nuking the phone bundle

Published: 6 September 2018

Source: The Register

CCS Insight was mentioned in this article about our mobile buyers survey.

"Many were totally unaware of the true value of the plan, and this marks a real change," CCS Insight analyst Kester Mann told us. CCS Insight calls the unbundling "cracking the code".

Only 36 per cent of UK SIM-only customers expect to take a traditional bundle-plus-phone deal when their current plan ends, CCS found. Mann noted that this figure is considerably higher than the number of SIM-only customers today, who will upgrade to another SIM-only deal – indicating strong growth for the SIM-only bit of the market. One in 12 phones in use is a second-hand phone.

Read the full article here.