Consumers ‘cracking the code’ when it comes to smartphone purchases

Published: 6 September 2018


CCS Insight was mentioned in this article about mobile buyers survey.

"We refer to this concept as 'cracking the code'," said Kester Mann of CCS Insight. "People now have a far greater understanding of the true value of the different parts of a mobile service. In the past they significantly underestimated the real worth of a smartphone, which was traditionally heavily subsidised and bundled into operators' service plans."

One in every ten mobile phone users in the UK said that their primary device is a second-hand model. The majority of the time these devices are sold or passed on between family and friends, while refurbished devices currently represent about 4% of the UK market with potential for growth.

Read the full article here.