For people across the world, connected devices have become embedded as a core part of daily life. But those lives have been dramatically altered by disruptive macroeconomic factors.
Global political and economic uncertainty has driven the adoption of new digital behaviours, deepened engagement with some existing devices and shifted perspectives on the technologies we welcome into our world.
As households own more devices, the way they use them, value them and intend to replace them changes. The introduction of new types of devices to the market further complicates the dynamic within a household’s device collection.
At CCS Insight, our Connected Consumer Radar service has been designed to clarify the complex, tracing the effects of macroeconomic uncertainty on consumers’ relationships with connected devices and providing forward-looking insights into expected household behaviour.
We deliver insight into attitudes and buying behaviours across the entire spectrum of connected devices before they show in the sales data, enabling you to adjust your strategy and adapt your message in line with market realities.
To find out more about what the analysis delivers and the methodology behind the analysis, please download our service sheet below.