Connected Consumer Radar

Insight into ownership, usage, approaches to sustainability and propensity to purchase connected consumer devices across households. Adjust your strategy and adapt your message in line with market realities, with insight on trends before they show in the sales data.

Understanding the connected consumer of tomorrow

User Survey: Connected Consumer Radar

A recurring tracker survey highlighting global trends in relation to household connected devices, exposing early signals about purchasing behaviours, device ownership and usage, and propensity to repair or buy devices second hand.

The tracker currently covers Germany, Spain, the United Kingdom and the United States, and looks across close to 30 categories from established device areas such as mobile phones to emerging technologies such as smart glasses.

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