For people across the world, connected devices have become embedded as a core part of daily life. But those lives have been dramatically altered since early 2020 by the disruptive force of a global pandemic.
Restrictions on physical movement have driven the adoption of new digital behaviours, deepened engagement with some existing devices and shifted perspectives on the technologies we welcome into our world.
Today, important questions remain over the consequences of these events — whether habits sustained during lockdown will have little lasting impact or whether those experiences have fundamentally reset the role of connected devices within our lives.
At CCS Insight, our new Connected Consumer Radar service has been designed to answer these questions, tracing the effects of the pandemic on consumers’ relationships with connected devices and providing a glimpse into the change coming in the post-Covid world. We deliver insight into attitudes and buying behaviours across the entire spectrum of connected devices before they show in the sales data, enabling you to adjust your strategy and adapt your message in line with market realities.
To find out more about what the analysis delivers and the methodology behind the analysis, please download our service sheet below.