Connected consumer

Connected consumer: understanding device usage and buyer behaviour

In today’s fast-paced technology landscape, understanding how consumers interact with their devices is crucial. CCS Insight’s connected consumer research tracks the attitudes and behaviours of consumers regarding the devices they own, including ownership patterns, interaction preferences, replacement cycles and usage timelines.

Through a bi-monthly survey in Europe and North America, this research provides deep insights into consumer behaviour, helping businesses understand how financial considerations influence purchasing decisions. By offering first-hand, high-quality data directly from consumers, our research equips you with reliable, practical insights to stay ahead in this dynamic market.

CCS Insight’s connected consumer research

Our survys are conducted every two months, capturing the pulse of the market as it evolves. With three years of historical directional insights, this comprehensive study is available through an easy-to-navigate dashboard, allowing you to select and compare the data that interests you. It covers a wide range of connected devices, from everyday staples to emerging technologies, delivering regular updates to keep you informed.

The research stands out for its quality: rigorous logical checks ensure data integrity, and its format is designed to be clear and understandable. By providing frequent updates, it reflects the dynamic nature of the market, helping you make informed decisions with confidence.

Key emerging trends

• Consumers are prioritizing longer usage cycles for their devices, reflecting financial and environmental considerations.
• Consumers increasingly seek AI-enabled devices for personalized experiences and enhanced functionality.
• Consumers are prioritizing devices that are easier to repair, driven by environmental concerns and the desire to extend product lifespans.
• Consumer preferences for connected devices vary widely by region, influenced by factors such as economic conditions, technology infrastructure and cultural attitudes.

Areas covered

• Connectivity and productivity devices: mobile phones, tablets, laptops, computers, mobile portable hot spots
• Entertainment and lifestyle: smartwatches, fitness bands, smart TV, streaming devices, games consoles, VR headset, e-book readers, smart speakers
• Smart home devices: robot vacuum cleaners, smart security cameras, smart doorbells, smart thermostats, smart lights, smart domestic appliances
• Novel devices: smart glasses, pet trackers, tags, robot window cleaners, robot lawnmowers and many more

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