Mobile buying research

The future of mobile buying: key trends shaping 2025

CCS Insight’s Mobile Buying Survey

Explore the evolving landscape of mobile buying behaviour in the UK. Our survey offers a deep dive into how consumers purchase mobile phones, engage with telecom providers and interact with emerging trends like AI and circular economy practices.

Main research topics

  • Mobile Purchasing Behaviour: Insights into where consumers buy their phones and preferences for online or in-store purchasing channels.
  • Second-Hand and Refurbished Devices: Trends on consumer openness to used and refurbished devices.
  • Telecom Provider Interaction: How consumers interact with telecom providers including purchasing services, customer service and online engagement.
  • Opinions on Pricing: Sentiments around annual price increases and consumer attitudes toward pricing changes.
  • AI and Mobile Usage: Consumer opinions on AI integration in mobile devices and telecom services.
  • Data and Connectivity Trends: Growing demand for unlimited data and the role of mobile data in consumers’ lives.
  • Circular Economy and Sustainability: Awareness and interest in sustainable practices, such as trade-in and part-exchange schemes, and attitudes toward the circular economy for mobile devices.

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