Mobile phones: insights into the world’s most essential consumer device
With over 1.4 billion smartphones sold annually — equivalent to 44 devices every second in 2024 — the smartphone market remains the most prolific consumer electronics segment globally. As innovation in smartphones becomes more gradual, emerging trends like AI-driven features and flexible display technology are reshaping the landscape, driving new opportunities for manufacturers and other participants.
CCS Insight’s mobile phone research
Our mobile phone research offers in-depth analysis of market sizing, technology trends, competitive dynamics and future innovations in the global smartphone landscape.
We combine qualitative and quantitative methodologies, drawing on primary data from real-world market tracking, financial reports, consumer surveys and regular industry dialogues with senior leaders at manufacturers, network operators and component suppliers. This approach ensures our insights are accurate, practical and essential reading for businesses navigating this highly competitive market.
Key emerging trends
- Mobile phones increasingly employ AI for enhanced features like advanced photography, personalized user experiences and improved voice assistants.
- Innovations in foldable and rollable screens are creating new opportunities for more compact and versatile device designs.
- Chinese manufacturers are rapidly gaining prominence in the global market through innovative features, competitive pricing and a strong focus on value and quality.
- Novel designs, such as foldable phones and modular devices, are reshaping consumer expectations and the way we use mobile devices.
Areas covered
- Major brands and leading device markets
- Associated ecosystem strategies
- Key technologies
- Emerging designs
- Emerging applications
Learn more
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