VR and AR

VR and AR: shaping the future of computing and digital interaction

Virtual reality (VR), the technology that immerses users in fully simulated environments through a headset, and augmented reality (AR), which overlays digital content onto the real world, represent the next generation of computing experiences. Although the market has yet to fully take off,  its potential remains hugely exciting, with impacts that could redefine consumer experiences and open up significant opportunities for industries ranging from retail to enterprise solutions.

CCS Insight’s wearables research

Our VR and AR research provides detailed insights into device trends, emerging use cases and the evolving interplay between hardware and software. We track how these technologies are developing at varying rates: while VR is expected to make more of an immediate impact over the next few years, AR may require many more years of innovations to redefine enterprise applications and consumer experiences.

Through interviews with senior executives, startups and key industry players — including device-makers, retailers and semiconductor companies — and by analyzing financial reports and other key sources of market data like reported headset usage, we deliver comprehensive, practical insights that help businesses prepare for the transformative potential of VR and AR.

Emerging key trends

• A growing number of companies are entering the VR and AR space, driving innovation and expanding the ecosystem with diverse offerings.
• Smart glasses are emerging as a distinct category, bridging the gap between AR and everyday wearable technology.
• New applications of the technologies remain a major area of focus and we expect heavy investment in broadening the set of uses for the technology.
• Engineering challenges such as component miniaturisation and optical and display technologies continue to drive progress in the segment.

Areas covered

• Virtual reality
• Augmented reality

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