Wearables

Wearables: transforming connected living

Over the past decade, wearables have become a key part of connected living — we expect more than one in 10 people globally will own a smartwatch by 2025. Wearable devices have transformed from basic fitness trackers into sophisticated tools providing deep insights into health and well-being.  Numerous smartphone manufacturers have integrated wearables such as smart rings and smart glasses as strategically important parts of their portfolios. This evolution has far-reaching implications for how brands build loyalty through ecosystem integration, driving new approaches to product differentiation and customer engagement.

CCS Insight’s wearables research

Our wearables research provides comprehensive coverage of market sizing and forecasts in both the new and secondary markets, market dynamics, key players, consumer insights and emerging technological trends.

We use a mix of qualitative and quantitative methods, gathering primary data through interviews with stakeholders across the value chain. This includes  mobile operators, device manufacturers, distributors, retail channels and component suppliers. By engaging with every stage of the ecosystem, we deliver insights that are both comprehensive and practical, empowering organizations to make informed investment decisions and refine their go-to-market strategies with confidence.

Emerging key trends

• Sensor technology continues to advance, with new advancements in biometrics and health tracking making their way into consumer devices.
• New form factors are reshaping the wearables market, with  smart rings, glucose trackers, and even biohacking implants becoming more mainstream. Companies are exploring the integration of wearables for specialized health and wellness applications, paving the way for more niche products to enter the market.
• Smartwatch penetration is expected to reach 10% globally by 2025, indicating rapid growth in wearable technology adoption.

Areas covered

• Smartwatches
• Smart rings
• Smart glasses
• Hearables
• Fitness trackers
• Emerging form factors
• Second-hand market

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