As the defining device of a generation, it is difficult to overplay the importance of the mobile phone – our personal portal to the connected world. For a device of such significance and a market of such scale, even the subtlest of shifts can have major implications for product strategy and commercial tactics.
At CCS Insight, our senses are highly tuned to movements in the mobile market, ensuring we pick up on any signals of importance to our clients. We delve into device data on units shipped, pricing strategies and key geographies, and we dig right down to component-level, highlighting the trends rippling through the supply chain.
Beyond handsets, networks and services, we cover company performance and we explore consumer behaviour and opinion, drawing insights on the economic and emotional forces behind mobile buying decisions. Highly reactive, our insight delivers not just the ‘what’ but the ‘why’ – it provides a contextualised view of what’s going on beneath the surface as well as a glimpse of what’s to come in the future.
To find out more about what the analysis delivers and the methodology behind the analysis, please download our service sheet below.