User Survey: Mobile Phone Buying
Insights into consumers’ mobile buying journey
Representative survey samples
The survey explores consumers’ changing purchase journeys for mobile phones and subscriptions. Leading topics include second-hand and refurbished phones, device trade-ins, online and in-store purchases, upgrade programmes, smartphone leasing and SIM-only deals. The report also explores brand loyalty, future purchase intentions and mobile switching.
The survey comprises a PDF report of results and analysis. An on-site presentation is also available on request.
Download a shortened sample PDF of our in-depth report.
Daily Insight
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Raghu Gopal
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Raghu Gopal2019-09-16 10:06:292019-09-16 10:06:29BlackBerry to Power Jaguar's Autonomous Cars
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Martin Garner
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Martin Garner2019-09-13 10:23:052019-09-13 10:24:14Labour Laws versus the Gig Economy
5G Networks
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Kester Mann
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Kester Mann2019-09-12 09:47:142019-09-12 09:47:14Band of Gold
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Martin Garner
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Martin Garner2019-09-11 14:38:282019-09-12 09:21:30Zenzic Maps Out Road to Autonomous Vehicles