User Survey: Mobile Phone Buying
Insights into consumers’ mobile buying journey
Representative survey samples
The survey explores consumers’ changing purchase journeys for mobile phones and subscriptions. Leading topics include second-hand and refurbished phones, device trade-ins, online and in-store purchases, upgrade programmes, smartphone leasing and SIM-only deals. The report also explores brand loyalty, future purchase intentions and mobile switching.
The survey comprises a PDF report of results and analysis. An on-site presentation is also available on request.
Download a shortened sample PDF of our in-depth report.
Daily Insight
5G Networks
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Nick McQuire
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Nick McQuire2019-07-19 10:43:492019-07-19 13:05:47Microsoft and AT&T Team Up for Cloud, AI and 5G
Insight
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Geoff Blaber
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Geoff Blaber2019-07-18 10:31:452019-07-18 10:44:48Xiaomi Pursues Chip Independence
Agenda Setters
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Ben Wood
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Ben Wood2019-07-17 10:35:062019-07-17 10:35:06Doctor Alexa
Insight
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Geoff Blaber
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Geoff Blaber2019-07-16 10:26:072019-07-16 10:26:07Smartphone RF Complexity: Friend or Foe?