User Survey: Mobile Phone Buying
Insights into consumers’ mobile buying journey
Representative survey samples
The survey explores consumers’ changing purchase journeys for mobile phones and subscriptions. Leading topics include second-hand and refurbished phones, device trade-ins, online and in-store purchases, upgrade programmes, smartphone leasing and SIM-only deals. The report also explores brand loyalty, future purchase intentions and mobile switching.
The survey comprises a PDF report of results and analysis. An on-site presentation is also available on request.
Daily Insight
Insight
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Geoff Blaber
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Geoff Blaber2019-03-19 10:24:262019-03-19 10:35:39Connectivity Is Forming the Basis for Car Innovation
Insight
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Raghu Gopal
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Raghu Gopal2019-03-18 16:10:472019-03-18 16:21:05What's Next for the Web?
Devices
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Ben Wood
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Ben Wood2019-03-15 12:17:252019-03-15 12:23:30Protecting the Fold
Insight
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Raghu Gopal
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Raghu Gopal2019-03-14 14:58:422019-03-14 14:58:42NFC Standard Takes Aim at QR Codes