User Survey: Mobile Phone Buying

Insights into consumers’ mobile buying journey

The survey explores consumers’ changing purchase journeys for mobile phones and subscriptions. Leading topics include second-hand and refurbished phones, device trade-ins, online and in-store purchases, upgrade programmes, smartphone leasing and SIM-only deals. The report also explores brand loyalty, future purchase intentions and mobile switching.

The survey comprises a PDF report of results and analysis. An on-site presentation is also available on request.

  • Representative survey samples
  • Custom country surveys on request
  • Findings presented in clear charts
  • Essential data for retailers
  • Supplemented by our research
  • Concise executive summary
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Download a shortened sample PDF of our in-depth report.


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