User Survey: Mobile Phone Buying
Insights into consumers’ mobile buying journey
Representative survey samples
The survey explores consumers’ changing purchase journeys for mobile phones and subscriptions. Leading topics include second-hand and refurbished phones, device trade-ins, online and in-store purchases, upgrade programmes, smartphone leasing and SIM-only deals. The report also explores brand loyalty, future purchase intentions and mobile switching.
The survey comprises a PDF report of results and analysis. An on-site presentation is also available on request.
Download a sample PDF of our in-depth report.
Daily Insight
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Raghu Gopal
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Raghu Gopal2020-01-20 13:52:352020-01-20 13:55:13I Swish, Therefore I Am
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Leo Gebbie
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Leo Gebbie2020-01-17 12:01:022020-01-17 12:06:48Bluetooth: A Sound Improvement
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Raghu Gopal
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Raghu Gopal2020-01-16 10:29:152020-01-16 10:29:15A Bite-Sized Streaming Service for Millennials
5G Networks
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Raghu Gopal
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Raghu Gopal2020-01-15 11:35:392020-01-15 11:35:39The 5G World Awaits Apple's Arrival