User Survey: Mobile Phone Buying

Insights into consumers’ mobile buying journey

The survey explores consumers’ changing purchase journeys for mobile phones and subscriptions. Leading topics include second-hand and refurbished phones, device trade-ins, online and in-store purchases, upgrade programmes, smartphone leasing and SIM-only deals. The report also explores brand loyalty, future purchase intentions and mobile switching.

The survey comprises a PDF report of results and analysis. An on-site presentation is also available on request.