User Survey: Mobile Phone Buying
Insights into consumers’ mobile buying journey
Representative survey samples
The survey explores consumers’ changing purchase journeys for mobile phones and subscriptions. Leading topics include second-hand and refurbished phones, device trade-ins, online and in-store purchases, upgrade programmes, smartphone leasing and SIM-only deals. The report also explores brand loyalty, future purchase intentions and mobile switching.
The survey comprises a PDF report of results and analysis. An on-site presentation is also available on request.
Download a shortened sample PDF of our in-depth report.
Daily Insight
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Kester Mann
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Kester Mann2019-05-24 13:57:262019-05-24 13:57:26FCC Chairman Backs T-Mobile and Sprint Merger
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Kester Mann
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Kester Mann2019-05-23 16:02:302019-05-23 16:08:17Vodafone Partners with Hatch ahead of 5G Launch
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Kester Mann
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Kester Mann2019-05-22 12:52:372019-05-24 14:05:12EE Reveals Details of 5G Network Launch
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Marina Koytcheva
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Marina Koytcheva2019-05-21 10:09:502019-05-21 10:15:21China's Coordinated 5G Sprint