User Survey: Virtual and Augmented Reality

Get detailed assessment of users’ attitudes and expectations for virtual and augmented reality

This is a survey of device owners. The research is published once per year, and covers a range of markets in Europe, North America and elsewhere.

The survey explores major topics in VR usage, including devices and content, reasons for purchasing, abandonment rates and reasons, intentions to replace, intentions to purchase new types of device and many more questions that are of high interest to manufacturers, content providers, distributors, retailers and other companies aiming to succeed in this new device market.

  • Device purchase journey
  • User engagement
  • Technological concerns
  • Device abandonment rates
  • Analysis of findings
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