User Survey: Wearables

A detailed assessment of attitudes and expectations for wearables

This is a survey of users of wearable technology, which explores the different segments we have identified and uncovers people’s attitudes, expectations and purchase behaviour with wearable technology. This annual survey covers a range of markets in Europe, North America and elsewhere.

The survey explores key topics like the purchasing journey, reasons to buy, patterns of usage of wearable devices and content on them, satisfaction with devices, intentions to replace and other areas. It is a valuable source of user insight for manufacturers, retailers, content providers, network operators and other industry players.

  • Survey of technology enthusiasts
  • Includes users and non-users
  • Evaluation of usage patterns
  • Assessment of buying criteria
  • Examines plans for future purchase
  • Informs about market potential
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