UK Tablet Market Will Slump in 2014

CCS Insight Releases New Tablet Forecast

  • Fewer than 14 million tablets will be sold in UK this year, down 3 million on 2013
  • Small tablets are expected to dominate the market
  • Many people will move away from cheap tablets as "buyer's remorse" strikes

16 January 2014, London, UK — The UK tablet market will drop in 2014, with sales expected to decline from 17 million in 2013 to less than 14 million this year. This is according to the annual tablet forecast from telecom analysts CCS Insight.

The forecast follows two years of explosive growth, fuelled by the easy availability of tablets ranging from premium products to devices costing less than £50. More than 43% of the UK's population now owns a tablet, up from just 6% two years ago, and the number will almost double by 2017. In the next two years however, the market will take a breather from its massive peak, before returning to steeper growth in 2016. By 2017, CCS Insight is forecasting total tablet sales to reach 20 million in the UK.

"It's only natural that we will now see a cooling off in tablet sales for the next couple of years. The next big wave of growth will come in two years when consumers who bought their first tablets in 2012 and 2013 start replacing them. In the meantime we expect people to turn their attention to replacing that old PC and their smartphone." said Marina Koytcheva, director of forecasting at CCS Insight.

Koytcheva said: "Tablets have captured people's imagination in a way that even mobile phones didn't. In just four years, almost half the population of the UK has now got a tablet. It took 14 years for mobile phones to become that popular. Of course, the plunging prices have a lot to do with the success of tablets."

"Prices won't keep falling indefinitely and we predict the market for good-quality branded tablets to remain. Generally, people get what they pay for. Cheap, low-end devices have fuelled the demand for tablets. However CCS Insight predicts a wave of buyer's remorse as people realise that cheap tablets just don't perform as well as their more expensive cousins. We expect many of those who bought cheap tablets will upgrade to more expensive products next time around as they grow frustrated by the limitations of what the low-end tablets can do."

Small tablets will dominate the market

CCS Insight calculates that smaller tablets accounted for 63% of sales in the UK in 2013, up from 34% in 2012. Lower prices, a compact size, high-quality screens and excellent usability have all contributed to the phenomenal growth of small tablets since the launch of well-made seven- and eight-inch tablets in mid-2012, and will be the reason why small tablets will remain dominant in the future. In 2017, two out of three tablets sold will have a screen smaller than nine inches.

ccs_uk_tablet_forecast_jan2014_s

For a PDF version of this infographic, please click here.

About CCS Insight

CCS Insight is a global telecommunications analyst company. It provides comprehensive services that are tailored to meet the needs of individual clients, helping them make sense of the connected world. Follow us on Twitter or learn more at www.ccsinsight.com.

For further information contact:

Rachael Thomas
Harvard PR
+ 44 (0)20 7861 1627

Hot News

Team Tweets

CCS Insight
Nokia 8 from @HMDGlobal packs some clever features into a nice design. But will they be enough?… https://t.co/D9yqF6bNUT
Follow CCS Insight
Shaun Collins
No login req'd! @CCSInsight analysis of the launch of the @nokiamobile 8. Nokia now back in the high tier.… https://t.co/fljj61y1wT
Follow Shaun
Ben Wood
Fancy being part of a documentary where you swap homes, budgets and lifestyles? Here is your chance... https://t.co/4YNl6XSPVt
Follow Ben
Martin Garner
@Qualcomm acquires AI startup @ScyferNL - will boost its cred in AI. https://t.co/i66rE18uGY. Positioning itself fo… https://t.co/NUbgS8nhOk
Follow Martin
Geoff Blaber
Amazon doubling down on developer momentum with Alexa Voice Service Device SDK. Google has much catching up to do https://t.co/4zXq4G6v5V
Follow Geoff
Marina Koytcheva
@nationalrailenq You think you are excused for the inconvenience? Is the signaling system ever going to get fixed??? https://t.co/wRlCbQZPuN
Follow Marina
Nicholas McQuire
Top move> #Box to integrate #GoogleCloud Vision image recognition API for image-based workflows #MachineLearning #AI https://t.co/tcDYRKfC3F
Follow Nicholas
Paolo Pescatore
Check out these cracking mobile plans from Plusnet. Must be among the lowest in the UK https://t.co/3fwlzaJzeu
Follow Paolo
Kester Mann
RT @shauncollins: Nokia launches the 8. It's flagship device with @ZEISSLenses, Dual Sight and Ozo Audio. Lovely device but will need posit…
Follow Kester
George Jijiashvili
RT @richardlai: This is pretty crazy: @Insta360's next camera may shoot orbiting video while stationary https://t.co/POgGXBp0yH https://t.c…
Follow George
Katie Taylor
RT @Medgadget: Data Mined Insurance Records Point to Interesting Disease Relationships | https://t.co/FP3BHTRAnS
Follow Katie
Tony Worthington
Evolution: Microtel, Mercury One-2-One, Orange, TMobile, EE, BT. Have I missed anything out?
Follow Tony

Recent Blog Posts

Blog Post
Nokia 8 Enters the High-End Fray New Nokia-Branded Smartphone Marks Milestone for HMD Global ... Read more
Blog Post
Zap&Go Your Device New Method Enables Battery Charging in Seconds It feels i... Read more
Blog Post
Banking on a New Direction The Rise of the Mobile Financial Services Provider If you... Read more
More blog

Latest Company News

Blog Post
Halcyon Days Ahead for Indian Telecom Market CCS Insight Predicts Consolidation in India to Just Four Mob... Read more
More news

CCS Insight on

Watch the CCS Insight channel on YouTube. > Follow us now