UK Tablet Market Will Slump in 2014

CCS Insight Releases New Tablet Forecast

  • Fewer than 14 million tablets will be sold in UK this year, down 3 million on 2013
  • Small tablets are expected to dominate the market
  • Many people will move away from cheap tablets as "buyer's remorse" strikes

16 January 2014, London, UK — The UK tablet market will drop in 2014, with sales expected to decline from 17 million in 2013 to less than 14 million this year. This is according to the annual tablet forecast from telecom analysts CCS Insight.

The forecast follows two years of explosive growth, fuelled by the easy availability of tablets ranging from premium products to devices costing less than £50. More than 43% of the UK's population now owns a tablet, up from just 6% two years ago, and the number will almost double by 2017. In the next two years however, the market will take a breather from its massive peak, before returning to steeper growth in 2016. By 2017, CCS Insight is forecasting total tablet sales to reach 20 million in the UK.

"It's only natural that we will now see a cooling off in tablet sales for the next couple of years. The next big wave of growth will come in two years when consumers who bought their first tablets in 2012 and 2013 start replacing them. In the meantime we expect people to turn their attention to replacing that old PC and their smartphone." said Marina Koytcheva, director of forecasting at CCS Insight.

Koytcheva said: "Tablets have captured people's imagination in a way that even mobile phones didn't. In just four years, almost half the population of the UK has now got a tablet. It took 14 years for mobile phones to become that popular. Of course, the plunging prices have a lot to do with the success of tablets."

"Prices won't keep falling indefinitely and we predict the market for good-quality branded tablets to remain. Generally, people get what they pay for. Cheap, low-end devices have fuelled the demand for tablets. However CCS Insight predicts a wave of buyer's remorse as people realise that cheap tablets just don't perform as well as their more expensive cousins. We expect many of those who bought cheap tablets will upgrade to more expensive products next time around as they grow frustrated by the limitations of what the low-end tablets can do."

Small tablets will dominate the market

CCS Insight calculates that smaller tablets accounted for 63% of sales in the UK in 2013, up from 34% in 2012. Lower prices, a compact size, high-quality screens and excellent usability have all contributed to the phenomenal growth of small tablets since the launch of well-made seven- and eight-inch tablets in mid-2012, and will be the reason why small tablets will remain dominant in the future. In 2017, two out of three tablets sold will have a screen smaller than nine inches.

ccs_uk_tablet_forecast_jan2014_s

For a PDF version of this infographic, please click here.

About CCS Insight

CCS Insight is a global telecommunications analyst company. It provides comprehensive services that are tailored to meet the needs of individual clients, helping them make sense of the connected world. Follow us on Twitter or learn more at www.ccsinsight.com.

For further information contact:

Rachael Thomas
Harvard PR
+ 44 (0)20 7861 1627

Hot News

Team Tweets

CCS Insight
By launching its 205 Mobile Platform, targeted at feature phones, Qualcomm is exerting further pressure on MediaTek: https://t.co/N4vCU5G0Ql
Follow CCS Insight
Shaun Collins
@pbolt Indeed, a better question might be, where is the value in #5G?
Follow Shaun
Ben Wood
MMT SwissConnect smart strap at #Baselworld2017. MMT has a great technology platform and some great partners includ… https://t.co/icEB28YK8r
Follow Ben
Martin Garner
@Verizon + @AT&T pull @YouTube ads: https://t.co/axiKOgy30T. Philosophical challenge to free speech @Google, or AI ad placement to fix it?
Follow Martin
Geoff Blaber
.@instagram really needs to improve its ad targeting. Bud Light in my feed is nothing short of an insult https://t.co/bXFNsA2BTX
Follow Geoff
Nicholas McQuire
We're going to see more of these moves as the arms race in #AI evolves> Intel creates AI group, aims for more focus https://t.co/Mg6Aqwt3it
Follow Nicholas
Paolo Pescatore
Annoyed. Finally sat down to watch #F1 #AusGP #qualifying in #UltraHD and it failed to record #SkyF1 #4K https://t.co/00f3gawMqs
Follow Paolo
Marina Koytcheva
Proud to be part of a female team, growing in numbers and influence, for the best future of @CCSInsight . Way to go! https://t.co/Ygh1saTgl5
Follow Marina
Kester Mann
As Italy’s regulator probes Wind Tre over zero-rating, two recent CCS Insight Hotlines make useful background readi… https://t.co/tR4enMtc3h
Follow Kester
George Jijiashvili
@KDKlak @benwood @FrederiqueConst @Alpinawatches MMT was part of FC 6 mths ago. MMT was span out. FC is its partner: https://t.co/HW2QBgowqe
Follow George
Katie Taylor
Working on a new study on @SketchBookPro with the @AdonitNews Jot Touch stylus https://t.co/4m2Q9v0eUl
Follow Katie

Recent Blog Posts

Blog Post
A Chipset to Bring 4G to Basics Qualcomm's 205 Mobile Platform Targets Emerging Markets The... Read more
Blog Post
Colt Seeks a Return to Its Roots Fibre Provider Unveils Targeted Strategy to Drive New Growth... Read more
Blog Post
Watch Out for Smart Timepieces As Baselworld Begins Many Watchmakers Can No Longer Ignore S... Read more
More blog

Latest Company News

Blog Post
Forecast Reveals Steady Growth in Smartwatch Market Market to double over next four years, reaching 86 million u... Read more
More news

CCS Insight on

Watch the CCS Insight channel on YouTube. > Follow us now