UK Tablet Market Will Slump in 2014

CCS Insight Releases New Tablet Forecast

  • Fewer than 14 million tablets will be sold in UK this year, down 3 million on 2013
  • Small tablets are expected to dominate the market
  • Many people will move away from cheap tablets as "buyer's remorse" strikes

16 January 2014, London, UK — The UK tablet market will drop in 2014, with sales expected to decline from 17 million in 2013 to less than 14 million this year. This is according to the annual tablet forecast from telecom analysts CCS Insight.

The forecast follows two years of explosive growth, fuelled by the easy availability of tablets ranging from premium products to devices costing less than £50. More than 43% of the UK's population now owns a tablet, up from just 6% two years ago, and the number will almost double by 2017. In the next two years however, the market will take a breather from its massive peak, before returning to steeper growth in 2016. By 2017, CCS Insight is forecasting total tablet sales to reach 20 million in the UK.

"It's only natural that we will now see a cooling off in tablet sales for the next couple of years. The next big wave of growth will come in two years when consumers who bought their first tablets in 2012 and 2013 start replacing them. In the meantime we expect people to turn their attention to replacing that old PC and their smartphone." said Marina Koytcheva, director of forecasting at CCS Insight.

Koytcheva said: "Tablets have captured people's imagination in a way that even mobile phones didn't. In just four years, almost half the population of the UK has now got a tablet. It took 14 years for mobile phones to become that popular. Of course, the plunging prices have a lot to do with the success of tablets."

"Prices won't keep falling indefinitely and we predict the market for good-quality branded tablets to remain. Generally, people get what they pay for. Cheap, low-end devices have fuelled the demand for tablets. However CCS Insight predicts a wave of buyer's remorse as people realise that cheap tablets just don't perform as well as their more expensive cousins. We expect many of those who bought cheap tablets will upgrade to more expensive products next time around as they grow frustrated by the limitations of what the low-end tablets can do."

Small tablets will dominate the market

CCS Insight calculates that smaller tablets accounted for 63% of sales in the UK in 2013, up from 34% in 2012. Lower prices, a compact size, high-quality screens and excellent usability have all contributed to the phenomenal growth of small tablets since the launch of well-made seven- and eight-inch tablets in mid-2012, and will be the reason why small tablets will remain dominant in the future. In 2017, two out of three tablets sold will have a screen smaller than nine inches.

ccs_uk_tablet_forecast_jan2014_s

For a PDF version of this infographic, please click here.

About CCS Insight

CCS Insight is a global telecommunications analyst company. It provides comprehensive services that are tailored to meet the needs of individual clients, helping them make sense of the connected world. Follow us on Twitter or learn more at www.ccsinsight.com.

For further information contact:

Rachael Thomas
Harvard PR
+ 44 (0)20 7861 1627

Hot News

Team Tweets

CCS Insight
After failing to buy O2 and with only 15 percent of mobile spectrum, #Three finds itself in a precarious situation: https://t.co/hgmeshHrzr
Follow CCS Insight
Shaun Collins
Big news and a real loss to the UK industry. @ronandunneo2 steps down. CFO Mark Evans takes over. https://t.co/aByUSfoLwS
Follow Shaun
Ben Wood
Friday fun: The very talented @BillBailey at #Latitude16 with his iPhone ringtone symphony. https://t.co/y99VZnSmuU
Follow Ben
Martin Garner
@Intel Q2 IoT sales +2% YoY to $572m, slowed by high inventory after strong Q1. Many sectors using IoT have slower cycles than tech players.
Follow Martin
Geoff Blaber
Is it time to talk about something else yet? https://t.co/NdyMzHhhER
Follow Geoff
Nicholas McQuire
@salesforce #salesforce1 move is emblematic of all that is in #enterprisemobility> Our blog on ISVs & mobile duopoly https://t.co/MhE5WcnIii
Follow Nicholas
Paolo Pescatore
Expect aggressive multiplay bundles to feature prominently ahead of new #BPL season #BT #Sky #TalkTalk #VirginMedia https://t.co/LUEf00yUtk
Follow Paolo
Marina Koytcheva
Something to think about. UK economy can't claim big exposure to tech. Political events from last month don't help https://t.co/ctO3y9zQvT
Follow Marina
Kester Mann
RT @CCSInsight: After failing to buy O2 and with only 15 percent of mobile spectrum, #Three finds itself in a precarious situation: https:…
Follow Kester
George Jijiashvili
RT @benwood: .@EE jumps on Pokemon Go opportunity (& its power hungry app) through partnership with Juice Power. @MarkMitchinson https://t.…
Follow George
Rebecca Morley
We're Hiring! This is a great opportunity for someone who wants to become an expert in some of the most exciting new…https://t.co/ijuOUfFCWw
Follow Rebecca
Katie Taylor
Multiple Sclerosis could be reversed with calorie-restricted diet, study suggests https://t.co/Ak4mJh3mSI
Follow Katie

Recent Blog Posts

Blog Post
Three Proposes Protection in UK Spectrum Auction Yet Another Row Develops as Rivals Are Likely to Clash Foll... Read more
Blog Post
The Importance of Connectivity Apps, Content and Services Will Need Guaranteed Bandwidth A... Read more
Blog Post
The Feds Get 5G Fever FCC Allocates New Spectrum, White House Unveils $400 Million... Read more
More blog

Latest Company News

Blog Post
UK Wearables Sales to Reach Five Million Units in 2016 1.7 million fitness trackers to be sold this year ... Read more
More news

CCS Insight on

Watch the CCS Insight channel on YouTube. > Follow us now