Benchmark, track and optimize with UK telecom market data

FDM CCS Insight delivers the most accurate view of UK telecom market share by exclusively capturing live point-of-sale data from every major telco in the consumer and business markets, providing a comprehensive picture of market performance.

Whether you’re looking to benchmark market share, monitor the pricing and performance of products or uncover trends in broadband and mobile, our panels provide expert-backed data and analysis that equip you with the knowledge to optimize strategies, anticipate customer behaviour and drive measurable business outcomes.

Mock-up shown for illustrative purposes only and based on dummy data

FDM CCS Insight exclusively receives Point-of-Sale data from every major UK telco (consumer and business)

Key features

Live Point-of-Sale data exchange

Direct data feeds from every major UK telco.

Early market visibility

Data delivered up to 70 days ahead of financial results announcements.

Comprehensive KPI coverage

Volumes, pricing tenure, regional splits, channel performance and more.

Integrated market context

Combined pricing, proposition and purchase journey data to explain performance drivers

Point-of-Sale Panels

Consumer and Business Broadband Panel

Track broadband sales, market share and channel performance to spot growth opportunities in consumer and business segments.

Business Mobile Panel

Monitor business mobile adoption, contract trends and tariff performance to optimize offerings for corporate customers.

Consumer Mobile Panel

Understand mobile and SIM-only trends, pricing, and customer switching to refine acquisition and retention strategies.

Fixed–Mobile Converged Panel

Combine broadband and mobile data to benchmark bundled propositions and uncover convergence opportunities.

Tracked KPIs

Handset SKU

Track which specific devices are selling best to identify which models are driving volume and shaping customer preferences.

Handset vs SIM split

See the balance between handset bundles and SIM-only sales to understand shifting customer demand and which propositions are winning.

Acquisition versus recontract

Benchmark new acquisitions against renewals to gauge loyalty, churn and switching behaviour.

Contract length

Use contract length data to forecast renewal and upgrade opportunities and prepare for when customers return to the market.

Channel

Break down performance by channel — online versus in-store, direct versus partner — to focus spend where it creates the most impact.

Average sales price

Go beyond the advertised rate to understand what customers actually pay after discounts and promotions, giving a truer picture of market dynamics.

Speed

Identify emerging product trends and evolving customer priorities by analysing the distribution of broadband and mobile speeds being sold.

Data allowance

Monitor how consumers’ data needs are evolving over time, revealing significant shifts toward higher- or lower-usage tiers.

Who is it for?

Our Point-of-Sale panel data is adapted to the needs of different teams:

Trading teams

Monitor weekly performance and market share with near real-time data, enabling rapid, informed adjustments to offers and sales activity.

Finance teams

Monitor weekly performance and market share with near real-time data, enabling rapid, informed adjustments to offers and sales activity.

Strategy teams

Shape planning, budgeting and sign-off decisions with a reliable view of market dynamics, competitor performance and market share trends.

Our Sales Panels allow you to

Understand what’s driving performance

Understand how competitor activity, pricing and channel dynamics are affecting your market share.

Make smarter trading decisions

Focus on high-performing categories and SKUs with a clearer view of what’s growing week by week.

Improve forecasting accuracy

Use real sales data to better predict market demand and returning customer volumes.

Identify top-selling products

Identify which categories, SKUs and channels are driving growth and optimise margin using actual selling price data.

Explore our Sales Panels

Download the brochure to discover how FDM CCS Insight’s Sales Panels delivers unmatched visibility into UK telecom market share, demand and performance drivers through live Point-of-Sale data from every major UK telco.

Explore how leading teams use the platform to improve forecasting, optimize marketing investment, identify growth opportunities and respond faster to market changes.

Learn more

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