Forecast Reveals Steady Growth in Smartwatch Market

Market to double over next four years, reaching 86 million units by 2021

Sales of connected kids watches hit 16 million units in China in 2016

London, 16 March 2017: Today, global analyst firm, CCS Insight has updated its smart wearables forecast. This includes a comprehensive update on the outlook for the smartwatch market, estimating that 43 million smartwatches will be shipped in 2017, with sales doubling over the next four years to 86 million units in 2021.

The latest forecast reflects extensive discussions with key players in the watch industry, as well as major component suppliers, with a goal of providing the most accurate outlook possible.

George Jijiashvili, wearables analyst at CCS Insight, comments, "The Apple Watch has been the trailblazer for this category. Its success prompted traditional watchmakers to enter the smartwatch market. Fossil, Guess Watches and TAG Heuer were among the first to embrace the opportunity".

CCS Insight also notes that performance fitness watches from companies such as Garmin, TomTom, Polar and Suunto are seeing steady growth while continuing to deliver consistent sales volumes over the past few years. 

Jijiashvili notes, "It's clear that companies like Apple and Samsung have recognised the success of performance fitness watches and have implemented more and more fitness features into their own smartwatches to broaden their appeal". He continues, "There's currently an air of cautious optimism among smartwatch makers, especially as sales of fitness bands appear to have stalled".

In contrast to earlier forecasts, CCS Insight has significantly downgraded its expectations for more-basic "smart analogue" watches.

Jijiashvili continues, "We had initially anticipated that smart analogue watches would be the major source of sales volumes in the coming years, but the watches available over the past 18 months have failed to live up to expectations".

CCS Insight also reports that smartwatches designed to allow parents to track their children, which is primarily a Chinese phenomenon at present, are now the biggest smartwatch segment in volume terms.

Jijiashvili comments, "We've witnessed explosive growth in the kids watch segment in China and estimate that 16 million units were sold in 2016 alone. Companies such as BBK, Huawei, LeEco, ZTE and others have shipped significant numbers, and we expect growth to continue, with shipments rising to over 25 million by 2021".

With an eye on future developments, CCS Insight predicts Apple will release a cellular-enabled version of the Apple Watch in 2017. This is reflected in the analyst firm's latest forecast, which projects that nine percent of full-touch smartwatches will be cellular-enabled in 2017, growing to 12 percent by 2021. The forecast factors in a growing proportion of replacement purchases in the smartwatch market, which will boost sales volumes in later years.

CCS Insight's forecasts for smartwatches form part of the company's broader wearables forecast, which encompasses fitness bands, smart clothing (including footwear), hearables and wearable cameras. This vibrant market is expected to grow in value from just over $10 billion in 2017 to almost $17 billion by 2021.

Click on the infographic above for a larger version or click here for a PDF version.

Notes to editors

CCS Insight is a leading provider of wearables research. Its latest forecast covers smartphone companions, quantified self devices and wearable cameras. It offers a separate forecast for virtual reality devices and tethered and untethered dedicated virtual reality solutions. More details of CCS Insight's comprehensive wearables research service can be found here: http://www.ccsinsight.com/our-services/wearables

The forecast is part of a broader suite of research into wearable technologies, including an extensive database of over 400 wearable products, regular category reports and monthly updates on the latest industry developments.

About CCS Insight

CCS Insight is a global analyst company focussing on all aspects of the connected world spanning mobile operators, enterprise mobility, business IoT, multiplay strategies, smartphones, wearables, virtual and augmented reality, Internet players, semiconductors and more. It provides a comprehensive suite services that are tailored to meet the needs of its international clients. It helps them grow their businesses while navigating the ever-changing technology terrain. Follow @CCSInsight on Twitter or learn more at www.ccsinsight.com.

For further information contact:
Hollie Bridgland
Harvard PR
Tel: + 44 (0)20 7861 2842
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it / This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Hot News

Team Tweets

CCS Insight
Vodafone announces a deal to merge its Malta business with Melita, potentially creating a duopoly in the market: https://t.co/Hgxt7Vu2Aq
Follow CCS Insight
Shaun Collins
@sdjohnstone Young, committed, frustrated. Happens to the best. PS at least one of those yellows was nonsense that day.
Follow Shaun
Martin Garner
@virginmedia Not just me, clearly, but a large share of the population.
Follow Martin
Geoff Blaber
Wow! "The number of devs following leading AI frameworks on GitHub grown to over 75k from less than 5k in 2 years" https://t.co/AsMWYZyz66
Follow Geoff
Marina Koytcheva
Hugely proud of Bulgaria- runner-up of the #Eurovision. Congrats to my Portuguese friends and colleagues for their winning- lovely song!
Follow Marina
Nicholas McQuire
@thomnico @disruptivedean Ask the LSE (their research). Potentially: AI devs & design ML Systems engineers AI Comp… https://t.co/BJSA3mc9VH
Follow Nicholas
Paolo Pescatore
Stunning #MonacoGP #F1 in #UltraHD #4K #SkyF1 https://t.co/jtL2MaeoJz
Follow Paolo
Kester Mann
@Gabeuk @mobileeurope @VeonDigital @eurocomms @proximus @Proximus_Group VEON's Yogesh Malik and Proximus' Geert Standaert.
Follow Kester
George Jijiashvili
RT @benwood: Paying for lunch with Samsung Pay. A big challenge in the UK market, particularly 1 year after Android Pay, but seems to work…
Follow George
Katie Taylor
Working on a new study on @SketchBookPro with the @AdonitNews Jot Touch stylus https://t.co/4m2Q9v0eUl
Follow Katie

Recent Blog Posts

Blog Post
Intrigue in the Med Vodafone Malta Consolidation Creates Potential Duopoly At f... Read more
Blog Post
Eight-Cylinder Silicon As Cars Become Computing Devices, Automakers Race to Adjust ... Read more
Blog Post
SoftBank's Vision Fund Nears Its Goal Technology Development Set to Receive a Shot in the Arm Thi... Read more
More blog

Latest Company News

Blog Post
Sales of 5G Smartphones to Hit 100 Million in 2021 Over 10 billion mobile phones to be shipped in the next five... Read more
More news

CCS Insight on

Watch the CCS Insight channel on YouTube. > Follow us now