CCS Insight CISCO case study


Cisco required support in developing an improved view of digitisation within the Health Insurance market relevant to Cisco’s healthcare propositions. CCS Insight commissioned a 4-month study to support and validate Cisco’s proposition development, messaging and go-to-market approaches, with a specific focus on answering several key questions related to propensity to buy, decision making criteria and procurement barriers.

Strong, robust and credible analysis. Coupled with easy to contact analysts for opinions and thoughts on topics not documented in formal analyst reports.”

Senior Product Manager at Cisco

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