Real-time telecom sales insights

FDM’s Point-of-Sale Panels track real-time sales and pricing for broadband and mobile offerings, covering consumer, business and converged services. Whether you’re looking to benchmark market share, monitor the pricing and performance of products, or uncover trends in broadband and mobile, our panels provide expert-backed data and analysis that equip you with the knowledge to optimize strategies, anticipate customer behaviour and drive measurable business outcomes.

Market insights from trusted data partnerships

FDM’s Point-of-Sale Panels are built on long-term data exchange partnerships with ISPs and operators. Instead of waiting months for financial or regulatory reports, clients receive real-time market share insights that drive commercial performance.

Point-of-Sale Panels

Consumer and Business Broadband Panel

Track broadband sales, market share and channel performance to spot growth opportunities in consumer and business segments.

Business Mobile Panel

Monitor business mobile adoption, contract trends and tariff performance to optimize offerings for corporate customers.

Consumer Mobile Panel

Understand handset and SIM-only trends, pricing, and customer switching to refine acquisition and retention strategies.

Fixed–Mobile Converged Panel

Combine broadband and mobile data to benchmark bundled propositions and uncover convergence opportunities.

Tracked KPIs

Handset SKU

Track which specific devices are selling best to identify which models are driving volume and shaping customer preferences.

Handset vs SIM split

See the balance between handset bundles and SIM-only sales to understand shifting customer demand and which propositions are winning.

Acquisition versus recontract

Benchmark new acquisitions against renewals to gauge loyalty, churn and switching behaviour.

Contract length

Use contract length data to forecast renewal and upgrade opportunities and prepare for when customers return to the market.

Channel

Break down performance by channel — online versus in-store, direct versus partner — to focus spend where it creates the most impact.

Average sales price

Go beyond the advertised rate to understand what customers actually pay after discounts and promotions, giving a truer picture of market dynamics.

Speed

Identify emerging product trends and evolving customer priorities by analysing the distribution of broadband and mobile speeds being sold.

Data allowance

Monitor how consumers’ data needs are evolving over time, revealing significant shifts toward higher- or lower-usage tiers.

Learn more

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