Forecast Reveals Steady Growth in Smartwatch Market

Market to double over next four years, reaching 86 million units by 2021

Sales of connected kids watches hit 16 million units in China in 2016

London, 16 March 2017: Today, global analyst firm, CCS Insight has updated its smart wearables forecast. This includes a comprehensive update on the outlook for the smartwatch market, estimating that 43 million smartwatches will be shipped in 2017, with sales doubling over the next four years to 86 million units in 2021.

The latest forecast reflects extensive discussions with key players in the watch industry, as well as major component suppliers, with a goal of providing the most accurate outlook possible.

George Jijiashvili, wearables analyst at CCS Insight, comments, "The Apple Watch has been the trailblazer for this category. Its success prompted traditional watchmakers to enter the smartwatch market. Fossil, Guess Watches and TAG Heuer were among the first to embrace the opportunity".

CCS Insight also notes that performance fitness watches from companies such as Garmin, TomTom, Polar and Suunto are seeing steady growth while continuing to deliver consistent sales volumes over the past few years. 

Jijiashvili notes, "It's clear that companies like Apple and Samsung have recognised the success of performance fitness watches and have implemented more and more fitness features into their own smartwatches to broaden their appeal". He continues, "There's currently an air of cautious optimism among smartwatch makers, especially as sales of fitness bands appear to have stalled".

In contrast to earlier forecasts, CCS Insight has significantly downgraded its expectations for more-basic "smart analogue" watches.

Jijiashvili continues, "We had initially anticipated that smart analogue watches would be the major source of sales volumes in the coming years, but the watches available over the past 18 months have failed to live up to expectations".

CCS Insight also reports that smartwatches designed to allow parents to track their children, which is primarily a Chinese phenomenon at present, are now the biggest smartwatch segment in volume terms.

Jijiashvili comments, "We've witnessed explosive growth in the kids watch segment in China and estimate that 16 million units were sold in 2016 alone. Companies such as BBK, Huawei, LeEco, ZTE and others have shipped significant numbers, and we expect growth to continue, with shipments rising to over 25 million by 2021".

With an eye on future developments, CCS Insight predicts Apple will release a cellular-enabled version of the Apple Watch in 2017. This is reflected in the analyst firm's latest forecast, which projects that nine percent of full-touch smartwatches will be cellular-enabled in 2017, growing to 12 percent by 2021. The forecast factors in a growing proportion of replacement purchases in the smartwatch market, which will boost sales volumes in later years.

CCS Insight's forecasts for smartwatches form part of the company's broader wearables forecast, which encompasses fitness bands, smart clothing (including footwear), hearables and wearable cameras. This vibrant market is expected to grow in value from just over $10 billion in 2017 to almost $17 billion by 2021.

Click on the infographic above for a larger version or click here for a PDF version.

Notes to editors

CCS Insight is a leading provider of wearables research. Its latest forecast covers smartphone companions, quantified self devices and wearable cameras. It offers a separate forecast for virtual reality devices and tethered and untethered dedicated virtual reality solutions. More details of CCS Insight's comprehensive wearables research service can be found here: https://www.ccsinsight.com/our-services/wearables

The forecast is part of a broader suite of research into wearable technologies, including an extensive database of over 400 wearable products, regular category reports and monthly updates on the latest industry developments.

About CCS Insight

CCS Insight is a global analyst company focussing on all aspects of the connected world spanning mobile operators, enterprise mobility, business IoT, multiplay strategies, smartphones, wearables, virtual and augmented reality, Internet players, semiconductors and more. It provides a comprehensive suite services that are tailored to meet the needs of its international clients. It helps them grow their businesses while navigating the ever-changing technology terrain. Follow @CCSInsight on Twitter or learn more at www.ccsinsight.com.

For further information contact:
Hollie Bridgland
Harvard PR
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