Category: VR and AR

Meta Quest Pro Gets Down to Business

One thing I’ve found time and again in covering virtual and augmented reality devices is that it’s hard to judge them without trying them. As opposed to devices like smartphones,…

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What to Expect from IFA 2022

Following a hugely scaled back edition in 2020 and a cancelled event last year, IFA is back in full force for 2022 — and CCS Insight is sending a team…

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Reality Check: Exclusive Insight into VR Opportunities

One of my favourite pieces of research I carry out for CCS Insight is the User Survey: Virtual Reality. It’s a fascinating window into the behaviour of people who’ve bought…

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Economic Uncertainty Dampens Short-Term VR and AR Outlook

With the expected launch of several new augmented reality (AR) smart glasses, some before the end of 2022, alongside a year of record sales for virtual reality (VR) headsets, the…

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The Smart Home Opportunity

Smartness has quietly made its way into people’s homes. Our research has found that in advanced markets, 37% of households own at least one smart home device, be that an…

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Cutting the Cord

It’s been very hard to avoid talk of virtual and augmented reality (VR and AR), smart glasses and the metaverse recently. Throughout the developer conference season, rumours have abounded about…

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A Meta Way to Sell VR

There’s lots of excitement about the future of the virtual reality (VR) market right now. The Quest 2 headset (formerly Oculus, but now rehomed under the Meta brand) is going…

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Light as Air

Nreal’s latest smart glasses set to launch in the UK Smart glasses continue to be a hot topic in the tech world, with lots of speculation about when and how…

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Square Up

Game studio’s deal with Qualcomm could spark new interest in extended reality The metaverse remains a nebulous concept, with plenty of debate about what it means, what it will be,…

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MWC 2022, Tuesday 1 March

Your guide to the top stories from the second day of the event Today’s highlights from our analysts in Barcelona cover announcements from telecom operators, chipmakers, wearables and extended reality…

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