Predictions: Interview with Annika Bizon, Samsung

For our Predictions for 2025 and Beyond event last week, I had the opportunity to sit down with Annika Bizon, Marketing and Omnichannel Director and Head of Ireland — MX Division, Samsung UK, to talk about foldables, AI and smart rings. You can watch the interview below.

Samsung has established itself as the undisputed market-maker for foldable smartphones, embracing the challenge of getting consumers hands-on with the products in retail settings. Annika gave some fascinating insights on the progress Samsung is making in this area, highlighting its partnership with the Olympic Games and how its Victory Selfie campaign heightened awareness and significantly boosted consumer interest in Samsung’s Galaxy Z Flip and Z Fold devices.

The start of 2024 marked one of the most important Samsung announcements in many years, with the introduction of Galaxy AI to coincide with the launch of the Galaxy S24 series of smartphones. AI is the hottest topic in tech right now, as I discussed on day one of Predictions, and we have more than 30 predictions that point to its future. Annika told me that Galaxy AI is set to be on more than 200 million Samsung devices by the end of 2024. This includes the latest models and earlier products, like the Galaxy S22 and S23 series, which have received software updates adding AI capabilities.

Samsung also launched the much-anticipated Galaxy Ring this year. This builds on more than a decade of investment in the intersection of health and technology, which started with smartwatches and fitness bands in 2013.

On the intersection of these areas, Annika shared with us a prediction of her own: that wearables, AI and health will become more entwined in the coming years. This is an area that CCS Insight talked about during our Predictions event, with day two featuring a presentation on the future of health-sensing devices and AI.

A big thank you to Annika for joining us again this year! You can watch the full interview below.

To download the booklet with all 93 predictions and watch both days of the event, check out this page.