Confirmed Success
Adidas Creates an App to Cut the Line for Sneakers For athletic clothing companies, one of the most effective marketing tools is high-profile, but highly limited, releases of shoes and…
An Overview of E3 2016
Highlights of the Gaming Industry’s Biggest Event This year’s Electronic Entertainment Expo (E3) provided an interesting glimpse into the future of video games. Microsoft Microsoft announced some interesting elements that…
Miitomo: Nintendo’s Foray into a Brave New World
Nintendo Enters Social Media Space with Its First Mobile App Nintendo has finally opened Pandora’s box — it has launched its first app for iOS and Android devices. Interestingly, this…
Peeking into the Future
A Glimpse at VR’s Potential through Google Cardboard As a tech enthusiast, I’ve seen many products emerge and then fizzle away. Underwhelming uptake of 3D TV appeared to suggest that…
Why I Returned to the iPhone
One User Finds Android a Sweet but Sickly Treat Back in 2013 I felt that Apple had failed to keep up with the smartphone technology developments that its Android-powered rivals…
The Best of Both Worlds
Mobile and Hardcore Gaming Collide in Blizzard’s Hearthstone With the rise of smartphones and tablets, game developers have found a new and wider group of customers with a lower barrier…
Cutting the Cord, Not the Content
Options for Online Video Viewing Improve as Demand Grows Viewing television online has become much more prevalent over the past few years as consumers want to watch what’s relevant to…
The Future of Gaming
Exciting Developments at E3 2015 Electronic Entertainment Expo (E3) 2015 saw a number of exciting announcements, including Nintendo’s revival of its World Championship tournament. It’s a continued effort to embrace…
Nintendo’s Next Opportunity
Innovation with Amiibo Will Be Key to Success After just half a year on the market, it’s clear that Nintendo has hit a home run with its Amiibo figurines —…
The Destiny of Console Gaming
Sony May be Ahead on Points, But the Fight’s Not Over Yet When Sony announced the PlayStation 4 last year, it came out with guns blazing in the hope of…