What Smartwatch Buyers Want

Available on demand

In this webinar, Kane McKenna and Leo Gebbie present findings from CCS Insight’s latest survey of 4,000 smartwatch owners and potential buyers in Europe and the US.

The 45-minute session explores:

• Leading smartwatch brands in the US, the UK, Germany and Spain
• Usage patterns, including most used features and abandonment rate
• Barriers to adoption for non-owners and their likelihood to make a purchase
• Desired improvements and important metrics in each market
• Opinions of cellular-enabled smartwatches
• Owners’ and non-owners’ views of seniors’ and kids’ smartwatches

The session includes a question-and-answer segment.

To watch, please complete the form below.