Wearables Market to Be Worth $25 Billion by 2019

CCS Insight Releases Latest Wearables Forecast

Market to grow almost threefold with more than 245 million wearable devices sold in 2019

Smartwatches are most valuable segment, taking 60% of market value, but fitness trackers remain most popular, accounting for more than half of all wearables shipments in 2015

More than twice as many people in key markets aware of Apple Watch than rival products

The wearables market is set to treble in size in the next five years and become worth over $25 billion, according to industry analyst firm, CCS Insight. Its new global forecast for wearable devices — which includes smartwatches, fitness trackers, augmented and virtual reality headsets and wearable cameras — indicates the market is set to grow from 84 million units in 2015 to 245 million units in 2019.

"Smartwatches will remain the main source of wearables revenue, delivering over $9 billion of sales in 2015," states Ben Wood, CCS Insight's Chief of Research. "Those who labelled Apple Watch a failure need to think again. In its first quarter of sales it accounted for around $1 billion of revenue and we expect sales to continue to rise, particularly in the all-important fourth quarter."

Furthermore, the explosive growth of fitness trackers will see sales more than double in volume between 2014 and 2015. Until 2019, these devices will remain the biggest wearables category by unit sales. CCS Insight expects China to eclipse the US in 2015 as the biggest market for fitness trackers, reaching an impressive 18.5 million units as local brand Xiaomi steps up production of its Mi Band and other suppliers look for growth in this market. The fitness band market in China is predicted to be twice the size of the US market and 2.5 times that of Western Europe by 2018.

Wood reflects, "As we predicted, consumer awareness of wearables in key markets like China, the US and UK has gone sky-high in 2015. We believe this can be attributed to what we are calling the 'Apple Watch effect' as well as the growing success of brands such as Fitbit in the US and Xiaomi in China."

Another area CCS Insight believes will see considerable growth is wearable cameras. In terms of volume, it will remain the third biggest wearables category for the next three years, with 19 million wearable cameras forecast to be sold in 2017. Despite GoPro currently having a strong hold over the market, CCS Insight expects competition to heat up from 2016 onwards as others target this emerging segment.

Wood continues: "As smartphone margins gets squeezed to increasingly uncomfortable levels, it comes as little surprise that many manufacturers are turning to wearables in the hope that they will be the next big source of growth in consumer electronics. However, we caution that these devices will not be immune from the rapid declines in price and profit margins seen in smartphones. Only those players with huge scale, broad distribution, a strong brand and giant marketing budgets will ultimately succeed."

The data in this release is taken from CCS Insight's latest Wearables Forecast, Worldwide, 2015-2019, which is published as part of the company's extensive wearables research service.


Click on the infographic above for a larger version or click here for a PDF version.

About CCS Insight

CCS Insight is a global analyst company focussing on mobile communications and the Internet. It provides comprehensive services that are tailored to meet the needs of individual clients, helping them make sense of the connected world. Follow @CCSInsight on Twitter or learn more at www.ccsinsight.com.

For further information contact:
Sarah Wilson
Harvard PR
Tel: +44 20 7861 3933
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Hot News

Team Tweets

CCS Insight
RT @nickmcquire: Here’s my latest blog assessing #GoogleCloud’s #AI strategy on the back of its #LetstalkAI customer event last week in SF.…
Follow CCS Insight
Shaun Collins
RT @GSMA: Finalising your entry for #GLOMOAwards 2019? In this video, Chair of the Judges @shauncollins shares tips to make your entry stan…
Follow Shaun
Ben Wood
@DaveLeeBBC Sobering thought...
Follow Ben
Martin Garner
Regulation of Facebook now seems inevitable but, for someone like Verhofstadt to say this publicly, is a symptom of… https://t.co/AKzCpaGo7T
Follow Martin
Geoff Blaber
Good to see the UCI so firmly focused on the critical issues in cycling. Nothing to see here https://t.co/YG3NvU08KM
Follow Geoff
Marina Koytcheva
RT @aashenden: #accessibility is not a minority issue: #AI is bringing new possibilities to support both those of us with disabilities, as…
Follow Marina
Nicholas McQuire
We’re going to see more of this as the conflict btw privacy & data collection for security purposes intensifies in… https://t.co/Zz7ekYca4K
Follow Nicholas
Angela Ashenden
@sharonodea @aunder @AndrewGrill @Geek_Manager Yes! Will try to find you at lunch!
Follow Angela
Kester Mann
CCS Insight’s mobile buying survey reveals willingness to trade in mobile phones and propensity to buy devices in n… https://t.co/C2rRaQss1D
Follow Kester
George Jijiashvili
@WeAreROLI Cheers guys!
Follow George
Laura Simeonova
RT @benwood: P20 devices testament to Huawei's ambition in smartphone market. Consistently improving design, capabilities and appeal of its…
Follow Laura
Katie Taylor
A bleak but worthwhile read: https://t.co/mmAu2Ne3q9
Follow Katie

Recent Blog Posts

Blog Post
Google Cloud Ups Its Enterprise AI Game San Francisco Event Highlights Real Progress Google Cloud h... Read more
Blog Post
Amazon's Wireless Play with Apple Deal Underlines Amazon's Crucial Role As an Online Retail Ch... Read more
Blog Post
BBK Vies for Pole Position in Smartphone Market World's Second-Largest Smartphone Maker Puts the Heat on Sam... Read more
More blog

CCS Insight on

Watch the CCS Insight channel on YouTube. > Follow us now