Wearables Momentum Continues

Market Poised to Reach $14 Billion Revenue and 123 Million Units in 2016

CCS Insight forecasts 411 million smart wearables worth $34 billion to be sold in 2020

Virtual reality on track for record growth in 2016, as 13 million smartphone VR headsets are sold and dedicated VR approaches a $1 billion business

China is world's biggest market, buying one in every three wearable devices in 2015

London, 17 February 2016: CCS Insight's latest global wearables forecast indicates strong growth over the next five years, with revenue poised to reach $14 billion in 2016. Wrist-worn devices continue to be the trailblazers in the wearables market, with fitness, activity and sports trackers accounting for almost half of all shipments in the next 12 months, at more than 60 million units; smartwatch sales are expected to exceed 30 million units.

Ben Wood, chief of research at CCS Insight, commented, "Given the rising consumer apathy toward smartphones, it is little wonder so many companies are chasing the rapidly growing opportunity presented by wearables. We're particularly excited about the potential for augmented and virtual reality devices, and we predict 2016 will be a pivotal year."

Furthermore, CCS Insight's analysis confirms that China has emerged as the powerhouse for wearables. In the quantified-self segment, local player Xiaomi dominated the market with its keenly priced Mi Band and Chinese consumers' broad love of technology has continued to drive smartwatch sales to record levels in the region.

Apple remains the biggest name in the smartwatch market, but it fell short of CCS Insight's initial expectations of 20 million Apple Watch sales in 2015. Based on analysis of Apple's financial results, CCS Insight estimates just over 9 million Apple Watches were sold in 2015. This gave the company a 41 percent share of the 22 million smartwatches sold in 2015.

The current momentum enjoyed by augmented reality (AR) and virtual reality (VR) is also reflected in CCS Insight's analysis, with shipments of AR and VR headsets forecast to grow 15 times to 96 million units by 2020, at a value of $14.5 billion.

The success of smartphone-based VR products in 2015 has seen sales of almost 5 million low-cost designs based on Google Cardboard, and strong shipments of Samsung's Gear VR headset. This trend will continue into 2016, with the expected arrival of dedicated VR headsets from HTC, Oculus VR and Sony; CCS Insight predicts dedicated VR devices will record sales of nearly $1 billion by the end of 2016.

CCS Insight expects user-generated 360-degree pictures and films will be an important source of viewing material for VR headsets. This will trigger greater interest in 360-degree wearable cameras, with sales of 250,000 units expected in 2016. Sales will rise to 3.3 million in 2020, accounting for 13 percent of the entire wearable camera market of 25 million units.

Augmented reality will also continue to grab headlines over the next twelve months. The technology is playing an important role in a growing number of pilot projects as businesses start to understand its benefits. CCS Insight expects the segment to grow into a $1 billion business by 2017. In contrast to consumer-focused VR, augmented reality is predominantly an enterprise market opportunity, other than for high-end sports products such as cycling glasses.

Click on the infographic above for a larger version or click here for a PDF version.

Notes to editors

CCS Insight is a leading provider of wearables-related research. Its wearables forecast covers numerous product segments including quantified self (fitness, activity and sports trackers), smartphone companions (predominantly smartwatches but also other devices that work in conjunction with smartphones), wearable cameras, augmented reality glasses and virtual reality headsets.

The forecast is part of a broader suite of wearables services including an extensive database of over 500 wearable devices, regular reports on various market categories, and monthly updates on the latest wearables-related developments.

The company conducts an annual wearable end-user survey (more details can be found at: https://www.ccsinsight.com/press/company-news/2401)

About CCS Insight

CCS Insight is a global analyst company focussing on mobile communications and the Internet. It provides comprehensive services that are tailored to meet the needs of individual clients, helping them make sense of the connected world.

For further information contact:
Sarah Wilson
Harvard PR
Tel: + 44 (0)20 7861 3933
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Hot News

Team Tweets

CCS Insight
To celebrate #PiDay2018 @Raspberry_Pi releases new Pi 3 B+. Sweet! https://t.co/C8511YqP8q https://t.co/kpxQSKc2OI
Follow CCS Insight
Shaun Collins
All set for another magnificent day in the Cotswolds. #CheltenhamFestival https://t.co/BcGVUDsWnv
Follow Shaun
Ben Wood
@TheSadimTouch @SamsungUK @SamsungMobile @Samsung @SamsungMobileUS @George_CCS Yes - S9. My mistake. Oh for an Edit button on Twitter.
Follow Ben
Martin Garner
Great day at @IBMResearch in Zurich yesterday. Full of #QuantumComputing , #NeuromorphicComputing, #crypto,… https://t.co/ZHR75fc6iX
Follow Martin
Geoff Blaber
China's threat to US in #AI is something we predicted in 2017. Political tensions and isolationist policy now putti… https://t.co/Xn6IrgMXe2
Follow Geoff
Marina Koytcheva
@martin_garner @IBMResearch You are so lucky!! :)
Follow Marina
Nicholas McQuire
RT @nigewillson: Looking at the #AI landscape and where it's headed, we touched base with @nigewillson and @nickmcquire to see how #Artific
Follow Nicholas
Paolo Pescatore
Congrats Ireland, #GrandSlam winners. Great performance! #6Nations #ENGvIRE #StPatricksDay2018 https://t.co/WyZ5rV9vsh
Follow Paolo
Kester Mann
RT @HarvardComms: Media predictions over breakfast with legendary @paolopescatore @CCSInsight https://t.co/91qPDQBVWv
Follow Kester
George Jijiashvili
RT @benwood: Really not convinced that rebranding Android Wear to Wear OS (by Google) is going to make much of a difference. It might be de…
Follow George
Laura Simeonova
RT @CCSInsight: Thrilled to be on the cover of the new @Intercity_UK magazine https://t.co/UNouthisQI https://t.co/7uWXdO1Kvt
Follow Laura
Katie Taylor
New article up on the site! I look at the effect of GP apps on the NHS. https://t.co/O8Akt36l2G
Follow Katie

Recent Blog Posts

Blog Post
In Celebration of Pi Day New Raspberry Pi Shows How Much Computing Power You Can Get ... Read more
Blog Post
Expected Smartwatch News at Baselworld 2018 Wearables Have Grown in Importance for the Annual Trade Show... Read more
Blog Post
The E-Patients Using Phones to Call for Change Many Pain Points Still Need Treatment Virtual GP services b... Read more
More blog

Latest Company News

Blog Post
CCS Insight Forecast Predicts Apple Watch and Hearables to Fuel Growth in Wearables Research firm CCS Insight forecasts 71 million smartwatc... Read more
More news

CCS Insight on

Watch the CCS Insight channel on YouTube. > Follow us now